Key Responsibilities

Business Strategy & Planning
Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis
Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis
Growth Strategy & User Acquisition
Design and evaluate growth levers across organic, paid, referral, and partnership channels
Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics
Monetization & Revenue Strategy
Develop and refine monetization frameworks across ABCD's financial products
Identify revenue expansion opportunities through pricing strategy, premium product tiers, and current monetization models




Build detailed P&L; models and unit economics to evaluate monetization initiatives
Cross-Sell & Portfolio Revenue
Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
Work with product, data science, and marketing teams to build personalised cross-sell journeys
Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership
Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers
Market Intelligence & Competitive Insights
Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices
Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regula

📌 Senior Growth (India)
🏢 Aditya Birla Capital
📍 India