Role Overview
We are looking for a Social Media Strategist - Senior Associate who will support the planning and execution of social media for multiple client brands as well as internal company pages. This role focuses on bringing ideas to life - from planning content and building mood boards to executing shoots and ensuring consistent social media presence.
You will work closely with design, video, and campaign teams to create engaging content that reflects the brand’s voice and keeps pages active, relevant, and growing.
Key Responsibilities
Social Media Planning & Content Coordination
Support the planning and execution of social media strategies for assigned client brands.
Build and manage monthly content calendars across platforms such as Instagram, LinkedIn, Twitter/X, Meta, and YouTube.
Ensure consistent posting and coordination with internal teams for timely content delivery.
Content Ideation & Mood Boards
Develop content ideas aligned with brand positioning and campaign objectives.
Create mood boards and references to guide visual direction for posts, reels, and campaigns.
Work closely with designers and editors to ensure content aligns with the planned direction.
Reels, Shoots & Content Production
Assist in planning and executing short-form video content including reels and social media videos.
Coordinate and participate in shoots for brand content, ads, and campaign assets.
Be camera-friendly and comfortable appearing in front of the camera for certain content pieces when required.
Brand & Campaign Communication
Work with internal teams to highlight campaigns, product launches, influencer collaborations, and brand announcements across social platforms.
Ensure all social media communication remains consistent with the brand’s tone and messaging.
Community Engagement
Monitor comments, DMs, and interactions across brand pages.
Maintain the brand’s tone of voice while responding to audiences and engaging with relevant conversations.
Internal Social Media
📌 Social media Strategist (Bengaluru)
🏢 Confluencr
📍 Bengaluru
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