Functional Responsibilities

Formulate an overall marketing strategy for a set of residential properties in order to increase the Sales, maximize revenues and create brand value
Formulate plans which include offline, print, digital and maintaining key relations with agencies & others.
Increase the visibility and the awareness of the properties across the potential markets
Introduce innovative marketing ideas to increase the footfall/ walk-ins
Develop a desired market positioning for the properties
Track & monitor the marketing activities
Monitor competition and what other players in the respective segments are doing.
Formulate the marketing calendar for the month, quarter, year in terms of the events, marketing initiatives, branding and promotional activities
Maintain the annual marketing budget of the respective properties on detailed revenue and expense projections; in line with the overall marketing strategy
Review and approve the Advertising/ communication strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies




Review and finalize the creative campaign for ATL, BTL and events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
Collaboration & partnership with agencies for lead generation.
Work with the Sales/Sourcing team to understand their needs and come up with suggestions to attract the right target market.
Brief the agencies of the explicit objectives and ensure the communication is in line with the same.
Must formulate content for presentation/Social Media/ Press releases, etc
Analyze and review the leads closures, walk-ins to ensure the plan can be tracked and monitored to give us maximum mileage for the market spends
Develop and execute customer engagement programs/ events to generate leads and drive sales/ revenue opportunity.
Work in collaboration with other brands that can have a positive or rub off influence on our Residential.

Pr

📌 Business Development Manager (Chennai)
🏢 Tvs Chennai
📍 Chennai