Marketing Local

Shanghai

Performance Marketing Specialist, CHINA

Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

Right now, We are currently looking to strengthen our China Marketing team with a performance marketing specialist who will be responsible for China performance media planning and execution. The role will require deep cooperation with paid media platforms and local market stakeholders across Marketing, Sales, Operations and eCom.

The role will also manage the China performance media agency and all execution. This role will play a key role in building Marshall China’s performance marketing capability, driving business growth through data-driven media planning, optimization and measurement. The position is based in Shanghai,



China and reports to the Media Manager in Shanghai, China.

Roles & Responsibilities:

l Develop and execute full-funnel performance marketing campaigns across key China digital channels, including WeChat, RED, Weibo, Tmall/JD paid media and other mainstream platforms.

l Manage media budgets, audience segmentation, bidding strategies, A/B testing and campaign optimization to achieve KPIs including CTR, CVR, CPA, ROAS and sales contribution.

l Lead media agency management, ensuring execution excellence, reporting accuracy and continuous optimization, including establish tracking and analytics framework; monitor daily performance and deliver data-driven insights, weekly/monthly optimization reports.

l Work closely with creative, social media, eCommerce and sales teams to develop high-performing ad creatives, content assets and conversion-focused campaigns.

l Support key business moments including p

📌 Performance Marketing Specialist, CHINA (Rajkot)
🏢 PT. Marshall
📍 Rajkot