Must-Have

Proven experience (2-10 years) in lead generation and business development, ideally in the web and mobile app development industry.
Strong ability to identify and prospect high-quality leads through various channels such as cold calling, email campaigns, and social media outreach (LinkedIn, Twitter, etc.).
Expertise in conducting market research and analyzing industry trends to generate leads and identify potential clients.
Proficiency in using CRM tools (Salesforce, HubSpot, Zoho CRM, etc.) for tracking leads, managing sales pipelines, and monitoring campaign performance.
In-depth understanding of web and mobile app development services, with the ability to effectively communicate these offerings to potential clients.
Robust communication and negotiation skills to convert leads into qualified opportunities and long-term client relationships.
Proven ability to manage multiple lead-generation campaigns simultaneously and effectively prioritize tasks.
Ability to craft targeted messaging and outreach strategies for specific industries,



ensuring relevance and value to the prospect.

Nice-to-Have

Familiarity with SEO, PPC, or other digital marketing techniques to drive lead generation efforts.
Experience using LinkedIn Sales Navigator, ZoomInfo, or other advanced lead-sourcing tools.
Knowledge of industry-specific platforms like Clutch, GoodFirms, and other directories for tech services.
Experience with Account-Based Marketing (ABM) strategies.
Familiarity with mobile app and web development technologies (e.g., React, PHP, Kotlin, etc.) and the ability to engage in technical conversations with clients.

Key Responsibilities

Identify and generate high-quality leads for web and mobile app development services through various channels such as inbound/outbound marketing, networking, and strategic partnerships.
Manage the lead generation pipeline, from identifying potential clients to qualification and handoff to sales teams.
Conduct targeted outreach through col

📌 Lead Generation Specialist (Chennai)
🏢 GreatWorks Technologies
📍 Chennai