KPRC 2 is looking for an Audience Growth Strategist to help shape the future of local journalism.

This role sits at the intersection of journalism, audience behavior, and platform strategy — helping our newsroom create content that is not only informative, but genuinely useful, relevant, and impactful in a rapidly changing media environment.

We believe great journalism alone is no longer enough. Stories must be clearly framed, thoughtfully packaged, and strategically distributed in ways that connect with contemporary audiences across streaming, mobile, social, and digital platforms.

Reporting to the Marketing Director and working closely with newsroom leadership, this role will help shape how stories are prioritized, presented, optimized, and distributed across platforms. You’ll collaborate daily with reporters, producers, digital teams, photographers, and creatives to strengthen audience connection and help our journalism reach more people in more meaningful ways.

Because this role is deeply collaborative and embedded in the daily editorial process,



this is an on-site position based in Houston.

This is not a traditional social media role. It is a strategic position focused on growing audience habits, strengthening story impact, and helping evolve how local journalism serves the community.

What You’ll Do

Partner with newsroom and marketing teams to identify stories with the strongest audience impact and engagement potential.
Help shape story framing, packaging, headlines, thumbnails, captions, and presentation across platforms.
Develop platform-specific strategies for social, streaming, mobile, YouTube, and emerging digital spaces.
Use audience insights, analytics, and platform behavior to guide content decisions and improve performance.
Identify opportunities during breaking news and major events to maximize reach, relevance, and engagement in real time.
Experiment with new storytelling formats, workflows, and audience strategies.
Help newsroom staff better unders

📌 Audience Growth Strategist (India)
🏢 HT Expert Solution
📍 India