Job Overview

We are looking for a results-driven PPC Specialist to manage and optimize paid advertising
campaigns across Google Ads and Meta platforms (Facebook & Instagram). The ideal
candidate will be responsible for driving high-quality traffic, increasing conversions, and
maximizing ROI through strategic campaign planning and performance optimization.

Key Responsibilities

 Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads platforms with a
focus on performance and ROI
 Develop and implement full-funnel campaign strategies across Search, Display, Shopping,
Performance Max, and paid social
 Own campaign performance metrics including ROAS, CPA, and revenue growth
 Continuously scale high-performing campaigns while maintaining efficiency
 Conduct in-depth keyword research, audience segmentation, and competitor analysis
 Manage budget allocation, bidding strategies, and campaign structure for optimal performance
 Design and execute A/B tests across creatives, audiences, and landing pages




 Implement and monitor conversion tracking using Google Tag Manager, Meta Pixel, and
analytics tools
 Analyze campaign data to generate actionable insights and performance improvements
 Collaborate with design and content teams to improve ad creatives and landing page
effectiveness
 Stay updated with platform changes, automation features, and emerging PPC trends

Required Skills

 Solid hands-on experience managing Google Ads campaigns (Search, Display, Performance
Max, Demand Gen, Shopping)
 Proven experience managing and optimizing eCommerce and/or lead generation campaigns
across Google Ads and Meta Ads
 Strong experience with Meta Ads (Facebook & Instagram), including audience targeting and
scaling strategies
 Solid understanding of conversion tracking, attribution, and analytics tools (Google Tag
Manager, Meta Pixel, Google Analytics)
 Strong analytical skills with the ability to interpret data and optimize campaigns for
performance
 E

📌 Sr. PPC specialist (Kochi)
🏢 Regal Jewellers
📍 Kochi