We are looking for a performance-driven Digital Marketing Executive who can generate

qualified B2B leads through Paid Marketing while also building long-term organic growth

through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine

Optimization).

The ideal candidate should understand up-to-date search behaviour, AI-powered search

platforms, and performance marketing to drive measurable business growth.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound

leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

 Qualified Lead Generation

 SEO, AEO & GEO

Success Will Be Measured By:

 Qualified Marketing Qualified Leads (MQLs)

 Cost per Lead (CPL)

 Organic Traffic Growth

 Keyword Rankings

 AI Search Visibility

 Conversion Rate

Key Responsibilities

Paid Lead Generation (60%)

Google Ads

 Manage Search, Display, Performance Max and Remarketing campaigns.

 Create high-converting landing page strategies.

 Improve Quality Score and campaign performance.





 Optimise campaigns to reduce CPL and increase lead quality.

 Conduct A/B testing for ads and landing pages.

LinkedIn Ads

 Generate B2B decision-maker leads.

 Build Account-Based Marketing (ABM) campaigns.

 Run Lead Gen Forms and Conversation Ads.

 Target industries, job titles and countries strategically.

Meta Ads

 Execute awareness, remarketing and lead generation campaigns.

 Build custom and lookalike audiences.

 Optimise campaign performance based on business goals.

Campaign Optimisation

 Budget allocation

 Audience segmentation

 Conversion tracking

 UTM management

 ROI analysis

 Weekly optimisation reports

SEO (40%)

On-Page SEO

 Keyword research

 Content optimisation

 Internal linking

 Meta titles & descriptions

 Technical improvements

 Structured data implementation

Technical SEO

 Website audits

 Core Web Vitals optimisation

 Crawl error resolutio

📌 Digital Marketing Executive (Ahmedabad)
🏢 Uffizio
📍 Ahmedabad