THE ROLE

You will own content strategy, marketing, lead generation and sales for Planet Ganges: building the marketing strategy along with the leadership team, and then executing it with the team below, with leads as the measure of whether it worked and driving closure. The role covers inbound and outbound marketing, digital marketing, and lead generation across both the B2B and B2C spaces we operate in. You will also coordinate the whole marketing & sales effort, including the work of the marketing executives/interns, so that everything moves to one plan rather than in parallel directions.

This role is built to be run with AI, and that is the part we care about most. We are not looking for someone who does marketing by hand and uses AI occasionally to write captions.

We are looking for someone who builds the machine: agentic workflows connected to our AI workspace that carry content development, curation, review, scheduling, publishing, metrics tracking and funnel reporting, and that run prospecting and outreach at scale. Knowledge and hands-on experience of multiple AI platforms relevant in the marketing space is a must. You supply the strategy, the judgement and the quality control.

KEY RESPONSIBILITIES

AI and automation. Build and maintain the agentic workflows that run the marketing engine: content development and curation, review, scheduling, publishing, metrics tracking and funnel reporting, extended to prospecting and outreach.

Content Strategy. Develop content strategy for all our marketing platforms including social media.

Marketing strategy. Work with the leadership team to set the plan for the quarter, then own the execution and the numbers against it.

¢ Lead generation. Own the pipeline end to end, from first touch through to a qualified conversation handed to the consulting team.

- Business Development & Sales. Curating the leads generated and driving conversions in terms of orders & revenue to the business. ¢ Inbound marketing. Landing pages, lead magnets, assessments and diagnostics, forms, nurture sequences on email and WhatsApp,



and webinar promotion through to post-event follow-up.

¢ Outbound and proactive marketing. Build and maintain target lists, run structured outreach on LinkedIn and email, and keep follow-up cadences disciplined enough to actually convert.

¢ Digital marketing. Own our presence across LinkedIn, Instagram, Facebook, YouTube and the website, built to generate enquiries and not only impressions.

¢ Marketing coordination. Brief and review the marketing interns, and keep the calendar, campaigns and follow-ups aligned.

¢ CRM and automation. Own the marketing stack. We use GoHighLevel: forms, pipelines, tags, sequences and reminders.

¢ Reporting. A weekly view of leads generated, stage-wise conversion, pipeline value and what you are changing next week.

SKILLS AND QUALIFICATIONS ¢ AI proficiency. This is the first filter and the one we will test. You already work this way and can prove it. You chain agents rather than run single prompts, connect tools through APIs, MCP or platforms like n8n, Make or Zapier, write prompts that survive production use, and build the checks that catch bad output before a client sees it.

¢ What that looks like in practice. A content pipeline that researches, drafts, reviews and schedules with you approving rather than typing. A prospecting workflow that enriches, segments and personalises at volume. A reporting layer that assembles itself. If you have built things like these, this role will fit you. If you have only attended a course on them, it will not.

¢ Skill, not tenure. We are not screening on years served or on where you studied. Self-taught is fine. We are screening on what you can already do without supervision, because we do not have the time to train someone into this role.



You need to be productive in the first month.

¢ Content Marketing. Hands on experience in developing and curating content strategy for marketing.

¢ Digital marketing. Hands-on social platforms, website, email and WhatsApp. You should be able to run it, not only supervise it.

¢ Outbound marketing. List building, LinkedIn outreach, email sequences, and the follow-up discipline that outbound actually depends on.

¢ Marketing automation and CRM. Working knowledge of GoHighLevel, HubSpot, Zoho or a similar platform.

¢ Funnel literacy and copy. Landing pages, forms, UTM tracking and analytics. You should be able to say why a page converts at 3 percent instead of 8, and write a post, subject line or follow-up that people reply to.

¢ Coordination and numbers. You can run a calendar, brief juniors clearly, chase deliverables, and read a funnel report honestly.

Useful, though not essential: paid campaigns on Meta and LinkedIn, email deliverability, and WhatsApp Business API.

ATTITUDE WE LOOK FOR

¢ Learning ability. You pick things up rapid and go and find the answer before asking for it.

¢ Agility. Priorities here shift with client and campaign cycles. You adjust without losing the thread.

¢ Proactivity. You spot what needs doing and start it, rather than waiting for the brief.

¢ Openness to feedback. Work here gets reviewed closely. You take the correction and improve the next draft.

¢ Emotional resilience. Campaigns fall flat, leads go cold, plans get scrapped. You stay steady and go again.

WHY THIS ROLE IS WORTH YOUR TIME

¢ You own marketing, sales, not a slice of it. Strategy, execution, inbound, outbound and the numbers all sit with you.

¢ You build the AI stack rather than inherit one, and you will never be asked to justify why a machine should do repetitive work. The leadership here wants the marketing function run this way.

¢ You work directly with the leadership team, so decisions take days rather than quarters, and the work is measurable in the pipeline.

📌 Head Sales & Business Development (Bengaluru)
🏢 Planet Ganges Consulting
📍 Bengaluru