About DrinkPrime

DrinkPrime is India's leading subscription-based water purifier company, leveraging technology, IoT, and data science to make safe drinking water accessible and affordable. Our mission is to eliminate the barriers of ownership by offering a hassle-free subscription experience with installation, maintenance, and service included.

Having built a strong online business, we're now investing in offline growth. Modern Trade is a strategic priority, and we're looking for an entrepreneurial leader to build this channel from the ground up.

About the Role

As the Head of Modern Trade , you will be responsible for building and scaling DrinkPrime's Modern Trade business across India. This is a unique opportunity to create a recent growth engine for the company—from defining the strategy and securing key retail partnerships to building a scalable operating model.

This role is ideal for someone who enjoys solving ambiguous problems, influencing senior stakeholders, and turning ideas into a successful business.

What You'll Do

- Own the end-to-end Modern Trade strategy and business for DrinkPrime.
- Identify, onboard, and grow partnerships with leading national and regional retail chains.
- Build strong relationships with key decision-makers across Modern Trade organizations.
- Develop compelling commercial business cases that create value for both DrinkPrime and retail partners.
- Lead commercial negotiations, including assortment, pricing, promotions, visibility, and joint business planning.
- Drive store launches, expansion plans, and in-store execution across partner networks.
- Work closely with Marketing to execute retail campaigns, shopper marketing initiatives,



and in-store branding.
- Partner with Supply Chain, Operations, Finance, Product, and Growth teams to ensure seamless execution.
- Establish the metrics, processes, and play books required to scale the channel profitably.
- Monitor channel performance, identify growth opportunities, and continuously optimize business outcomes.
- Build and lead the Modern Trade team as the business expands.

Requirements

Who We're Looking For

- 8–12+ years of experience in Modern Trade sales, business development, or key account management.
- Strong existing relationships with leading Modern Trade retailers in India.
- Demonstrated ability to identify the right stakeholders and influence decision-making through strong commercial business cases.
- Prior experience in the CPG/FMCG industry is essential.
- Customer-first mindset with a passion for creating outstanding retail experiences.
- Entrepreneurial attitude with the ability to thrive in ambiguity and build a business from 0 to 1 .
- Hands-on, self-driven leader who enjoys execution as much as strategy.
- Excellent commercial acumen, negotiation, stakeholder management, and analytical skills.
- Experience building and leading high-performing sales teams is a strong advantage.

Benefits Why Join DrinkPrime?

- Build a high-impact business vertical from the ground up.
- Own strategy and execution with significant autonomy.
- Work directly with senior leadership to shape DrinkPrime's offline growth journey.
- Join one of India's fastest-growing consumer subscription brands at a pivotal stage of expansion.
- Be part of a mission-driven company transforming access to safe drinking water through technology and innovation.

📌 Head of Modern Trade (Bengaluru)
🏢 DrinkPrime
📍 Bengaluru