Job Title: Head of Digital Marketing

Location: Jalandhar, Punjab (Work From Office)

Shift: 7:30 PM – 4:30 AM (US Shift)

Experience: 7+ Years

Employment Type: Full-Time

Department: Digital Marketing

Reports To: CEO / Founder

About the Role

We are looking for an experienced and result-oriented Head of Digital Marketing to lead our digital marketing department and drive business growth across multiple brands. The ideal candidate should have extensive experience in digital strategy, paid advertising, SEO, automation, CRM management, and marketing analytics.

The candidate must have hands-on expertise with GoHighLevel (GHL), including CRM setup, sales funnels, workflow automation, lead nurturing, pipeline management, and client communication automation.

⸻

Key Responsibilities

Digital Marketing Strategy

- Develop and execute end-to-end digital marketing strategies.
- Create monthly and quarterly marketing plans aligned with business goals.
- Manage digital marketing budgets and optimize ROI.
- Drive qualified lead generation across multiple business verticals.

Paid Advertising

- Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other paid channels.
- Optimize campaigns to improve CPL, CPA, ROAS, and ROI.
- Scale high-performing campaigns while maintaining profitability.

GoHighLevel (GHL)

- Build and manage sales funnels.
- Create automated workflows and campaigns.
- Configure CRM pipelines and chance stages.
- Design lead nurturing sequences using Email, SMS, and WhatsApp.
- Implement appointment booking systems.
- Develop automation for lead assignment and follow-ups.
- Manage reputation management and review automation.
- Integrate third-party tools using Zapier, Make, APIs, and Webhooks.
- Monitor funnel performance and conversion metrics.

SEO & Website Optimization
- Lead on-page, off-page, and technical SEO initiatives.
- Improve website performance and search engine rankings.




- Collaborate with developers for website optimization.
- Increase organic traffic and lead conversions.

Content Marketing

- Plan content calendars across multiple platforms.
- Oversee blogs, landing pages, email campaigns, and social media content.
- Ensure brand consistency across all digital channels.

Marketing Automation

- Design and optimize customer journeys.
- Implement lead scoring and segmentation.
- Create automated email and SMS campaigns.
- Improve conversion rates through automation.

Analytics & Reporting
- Monitor KPIs using Google Analytics 4, Looker Studio, GoHighLevel Reports, and other analytics tools.
- Generate weekly and monthly performance reports.
- Analyze campaign performance and recommend improvements.

Team Leadership

- Lead and mentor the Digital Marketing team.
- Coordinate with SEO, PPC, Content, Design, Development, and Sales teams.
- Conduct regular performance reviews and training sessions.
- Set department KPIs and monitor productivity.

Brand Growth

- Increase online visibility and brand awareness.
- Develop strategies for customer acquisition and retention.
- Explore new marketing channels and growth opportunities.

⸻

Required Skills

- GoHighLevel (Mandatory)
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- SEO (Technical, On-Page & Off-Page)
- SEMRush / Ahrefs
- Email Marketing
- CRM Management
- Funnel Building
- Marketing Automation
- Conversion Rate Optimization (CRO)
- Lead Generation
- Landing Page Optimization
- WordPress
- Zapier / Make Automation
- HTML & CSS (Basic)
- Reporting Dashboards

⸻

Preferred Qualifications





- Bachelor’s degree in Marketing, Business, or related field.
- MBA in Marketing preferred.
- Google Ads Certification.
- Google Analytics Certification.
- Meta Blueprint Certification.
- HubSpot or GoHighLevel Certification is an added advantage.

⸻

Experience Required

- Minimum 7 years in Digital Marketing.
- Minimum 3 years leading a Digital Marketing team.
- Proven experience managing high-budget paid advertising campaigns.
- Strong expertise in GoHighLevel implementation and automation.
- Experience generating qualified leads for B2B and B2C businesses.
- Demonstrated success in improving ROI through data-driven marketing.

⸻

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Website Traffic Growth
- Organic Keyword Rankings
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Revenue Influenced by Marketing
- Marketing Automation Efficiency
- Team Performance & Productivity

⸻

Soft Skills

- Strong leadership and team management.
- Excellent communication and presentation skills.
- Analytical and problem-solving mindset.
- Strategic planning and decision-making ability.
- Ability to work in a fast-paced environment.
- Strong project management and multitasking skills.
- Results-oriented with a focus on continuous improvement.

⸻

Why Join Us?

- Lead a high-performing digital marketing team.
- Work on multiple exciting brands and projects.
- Opportunity to build and scale marketing operations.
- Career growth into senior leadership roles.
- Performance-based incentives and recognition.

This JD is suitable for hiring a senior skilled capable of heading the entire digital marketing function while leveraging GoHighLevel to build scalable marketing and sales automation systems.

📌 Head of Digital Marketing (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar