Main Duties & Scope of the role
We’re looking for a creative and performance driven Social Media Strategist who can develop engaging content and build a strong organic social presence that drives meaningful student/university engagement and demand generation across all social platforms. This role blends writing, design, and video editing; you will create posts, reels, carousels, and video scripts that are transparent, visually appealing, and aligned with StudyIn’s brand voice. You will also shape and implement social strategy by analysing performance data, optimising campaigns, and experimenting with formats to maximise reach and lead generation. This position is ideal for someone fascinated by how content performs on social platforms. You will play a pivotal role in building StudyIn’s social presence, ensuring every post strengthens trust, engagement, and visibility with students while advancing measurable growth objectives.
Key Responsibilities
Develop and execute social media strategies that support StudyIn’s growth objectives, with a strong focus on organic audience growth,
engagement, brand visibility, and demand generation.
Create short‑form copy and designs for content across all social channels
Produce engaging posts, reels, carousels, and video scripts that drive student interaction
Edit videos for social platforms, ensuring high‑quality output optimised for engagement
Use generative AI tools to draft, refine, and optimise content efficiently
Produce visually compelling assets using design and video editing tools (e.g., Canva, Figma, Adobe Creative Suite, Premiere Pro)
Monitor performance data and social trends to refine strategies and identify opportunities for growth
Optimise all creative output for platform algorithms and viewer retention to drive measurable performance while upholding brand excellence
Collaborate with cross‑functional departments to align social output with broader marketing objectives, student enrollment efforts, and strategic brand ident
📌 Social Media (India)
🏢 StudyIn
📍 India