Branding Communication - Define and implement brand positioning and identity across all projects and corporate communication - Drive rebranding campaign ideation and storytelling initiatives to strengthen brand equity - Ensure consistent brand voice across offline and digital channels Marketing Strategy - Develop and execute marketing plans for residential and commercial real estate projects from pre-launch to post-possession - Build and oversee integrated campaigns including digital print outdoor events and influencer marketing - Monitor competitor activities and conduct market research to identify opportunities and trends Digital Marketing Content- Lead social media strategy performance marketing and SEO SEM campaigns - Oversee production of high-quality digital assets including videos drone shoots virtual tours and project microsites - Create lead-generation funnels via email WhatsApp SMS and other channels Traditional Marketing to lead offline brand- Strategize and execute traditional marketing campaigns focused on lead generation - Plan and manage offline marketing print radio cinema BTL initiatives - Drive Outdoor OOH marketing - hoardings transit media kiosks signage - Conceptualize and execute events exhibitions and activations to generate leads and engagement Sales CRM Support - Partner with sales teams to craft impactful pitch decks brochures and marketing collateral - Support pre-launch and launch activities with targeted campaigns to attract channel partners and buyers - Leverage analytics to optimize conversion rates and ROI on campaigns Leadership Team Management- Build mentor and inspire a team of marketing professionals and external agencies - Collaborate with cross-functional teams sales design CRM project teams to ensure alignment - Manage marketing budgets effectively with focus on ROI Key Requirements- Experience 10 years in branding marketing and communication preferably in real estate or luxury lifestyle industries Necessary Qualification Skills set MBA in Marketing Mass Communication related field preferred Other Creative mindset strong leadership abilities and ability to work in a fast-paced entrepreneurial workplace Skills - Strong expertise in brand strategy campaign management and storytelling - Proven experience in digital marketing video content creation and performance marketing - Strong understanding of real estate pre-launch and launch cycles - Negotiation and stakeholder management skills ref updazz com