- Preferred Local Candidates Only.

- Experience Required:

- 5+ years in B2B marketing (IT services/SaaS).

- Qualification:

- MBA in Marketing.

- Notice Period:

- Immediate Joiners or = 30 Days Preferred.

Job Key Skills:

- Robust understanding of international markets (US/EU).

- Hands-on experience in email marketing, SEO, and performance marketing.

- Experience with CRM & automation tools (HubSpot/ Salesforce/Mailchimp or similar).

- Excellent content writing and communication skills.

- Proven track record of generating qualified leads and pipeline.

- Experience with ABM campaigns.

- Exposure to multiple industry verticals.

- Experience managing freelancers/agencies.

- Monthly qualified leads (MQLs/SQLs).

- Cost per lead (CPL).

- Conversion rates (landing page, email, ads).

- Pipeline contribution ($ value).

- Organic traffic growth.

Job Key Responsibilities:

- Demand Generation & Pipeline Growth:
- Plan and execute campaigns to generate qualified leads (MQLs/SQLs).

- Drive pipeline contribution and revenue impact.

- Implement Account-Based Marketing (ABM) strategies for high-value clients.

- Content & Messaging Strategy:





- Develop content strategy aligned with buyer journey.

- Create/oversee blogs, landing pages, case studies, whitepapers.

- Craft messaging for CXO-level audience (CTO, CIO, founders).

- Email & Automation:

- Design and execute email campaigns and nurturing workflows.

- Use tools like HubSpot / Salesforce.

- Track open rates, CTR, conversions, and pipeline impact.

- SEO & Organic Growth:

- Own keyword strategy, on-page SEO, and blog performance.

- Improve organic traffic and inbound lead generation.

- Website & Conversion Optimization:

- Continuously improve website content and landing pages.

- Optimize for conversion (visitors leads).

- Sales Alignment

- Work closely with sales team on:
- Lead qualification, Pitch decks & case studies.

- Feedback loop on lead quality.

- Performance Marketing

- Manage and optimize campaigns on:
- Google Ads, LinkedIn Campaign Manager, Run A/B tests, improve conversion rates, reduce CPL/CAC.

- Analytics & Reporting:

- Track KPIs:
- leads, CPL, conversion rate, pipeline value, Build dashboards and present insights to leadership.

📌 Growth Marketing Manager (Gurugram)
🏢 Eduplex Consultancy Services
📍 Gurugram