Role & responsibilities

Role Summary

Own the full D2C growth engine for Digital Gold platform. Drive acquisition, retention, lifecycle marketing, SEO/ASO, referral loops, attribution, and own annual marketing budget.

Key Responsibilities

- Build and execute the full-funnel growth strategy across paid, organic, CRM, and partnerships.
- Manage large-scale performance marketing budgets and optimise CAC/ROAS.
- Lead lifecycle, CRM, and marketing automation across onboarding, activation and retention.
- Own ASO/SEO strategy and performance.
- Build and scale referral, rewards and viral loops.
- Drive creative experimentation, campaign testing and funnel improvements.
- Build dashboards on CAC, LTV, funnels, cohorts, churn, and retention.

Requirements

- 510 years in growth/marketing roles in fintech, e-commerce or consumer apps.
- Strong command over attribution tools/MMPs, CRM platforms, SEO/ASO.
- Hands-on experience in performance marketing and budget ownership.
- Solid analytical and hypothesis-driven approach.

Location: Mumbai

📌 Growth And Marketing Lead (Mumbai)
🏢 India Gold Metaverse
📍 Mumbai