Job Title: Google Add Manager

Job Summary

We are looking for a results-driven and analytical Google Ads Manager to plan, execute, monitor, and optimize paid advertising campaigns across Google platforms. The ideal candidate should have solid expertise in Google Ads, campaign optimization, lead generation, and performance marketing. Candidates with prior experience in the Education Industry (Universities, Colleges, EdTech, and Coaching Institutes) will be preferred.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Demand Gen.
- Generate high-quality leads while maintaining target Cost per Lead (CPL) and Return on Ad Spend (ROAS).
- Conduct keyword research and competitor analysis to improve campaign performance.
- Optimize campaigns through A/B testing, bidding strategies, audience segmentation, and ad copy improvements.
- Monitor daily campaign performance, budgets, impressions, clicks, conversions, and quality scores.
- Implement conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Coordinate with the Creative, Content, Web Development, and Admissions/Marketing teams to improve campaign effectiveness.
- Manage remarketing campaigns and audience targeting strategies.
- Stay updated with Google's latest advertising policies,



algorithm updates, and industry trends.
- Ensure efficient budget utilization to maximize ROI.
- Identify new growth opportunities through audience expansion and campaign innovation.

Key Skills & Competencies

- Strong hands-on experience with Google Ads.
- Expertise in Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of conversion tracking, event tracking, and attribution models.
- Experience in keyword planning and competitor research.
- Excellent analytical and reporting skills.
- Strong understanding of Quality Score, CTR, CPC, CPA, CPL, and ROAS.
- Basic understanding of landing page optimization and conversion rate optimization (CRO).
- Knowledge of Microsoft Excel/Google Sheets for reporting and data analysis.

Educational Qualification

- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads Certifications will be an added advantage.

Experience

- 2.5 years of hands-on experience managing Google Ads campaigns.
- Experience handling high-budget lead generation campaigns is preferred.
- Candidates with experience in the Education Industry (University, College, EdTech, and Coaching Institutes) will be given preference.

Working Conditions

- Monday to Saturday
- 10am to 06pm

Salary

- As per market standards.

📌 Google Ads Manager (Mumbai)
🏢 Sandip Foundation
📍 Mumbai