About Medikabazaar Medikabazaar is India’s leading B2B platform for healthcare procurement, offering a comprehensive range of medical supplies, consumables, capital equipment, and diagnostic solutions. The organization is driven by innovation, digital integration, and customer-first excellence to redefine healthcare supply chain efficiency across India.

– P&L; Lead (IVD Business) Reporting to: Senior VP Revenue Position Overview The P&L; Lead – IVD Business will be responsible for driving the overall business strategy, sales growth, profitability, and operational excellence of MedikaBazaar’s In Vitro Diagnostics (IVD) vertical. This role entails end-to-end accountability for business planning, market expansion, product portfolio management, and team leadership across India. The incumbent will lead the IVD business to achieve revenue and margin targets, strengthen supplier and customer relationships, and ensure MedikaBazaar’s competitive positioning in the diagnostics segment.

Key Responsibilities Business Strategy &

• P&L; Management Own and drive the P&L; for the IVD vertical – ensuring top-line growth and bottom-line profitability. Formulate and execute annual business plans, budgets, and go-to-market strategies. Track financial performance against KPIs, manage pricing, discount structures, and margins. Identify and capitalize on emerging trends, technologies, and product categories within diagnostics. Sales &

• Market Expansion Develop and execute strategies for market penetration across institutional, channel, and digital segments. Build solid engagement with hospitals, pathology labs, diagnostic chains, and distributors. Establish region-wise sales and service targets aligned to organizational goals. Drive high-performing sales culture with accountability for growth and retention. Product &

• Category Management Manage the complete product lifecycle — introduction,



portfolio rationalization, pricing, and positioning. Partner with manufacturers, OEMs, and distributors for sourcing, product expansion, and strategic alliances. Collaborate with marketing for product launches, campaigns, and brand visibility initiatives. Oversee demand forecasting, supply chain planning, and inventory optimization. Customer &

• Vendor Relationship Management Strengthen relationship with key OEM partners (domestic and international). Build long-term partnerships with top diagnostic chains and healthcare institutions. Ensure superior customer satisfaction and timely resolution of escalations. Leadership &

• Team Development Lead a multi-functional team across sales, marketing, and operations. Build talent capability within the IVD vertically through coaching and structured reviews. Foster a performance-driven, collaborative, and customer-centric culture. Line of Products (Indicative IVD Portfolio) Clinical Chemistry Analyzers &

• Reagents Semi &

• Fully Automated Chemistry Analyzers Biochemistry Reagents and Calibrators Hematology &

• Coagulation 3-Part & 5-Part Differential Hematology Analyzers Coagulation Analyzers and Reagents Immunoassay Systems CLIA, ELISA, and Rapid Test Platforms Hormonal, Infectious Disease, and Tumor Marker Kits Molecular Diagnostics PCR, RT-PCR, and Nucleic Acid Extraction Systems COVID, TB, HPV, HCV, HIV Testing Kits Point of Care Testing (POCT) Glucose Meters, HbA1c, Electrolyte, and Cardiac Marker Devices Urinalysis &

• Microbiology Urine Analyzers, Microscopy Systems Culture Media, Antibiotic Discs, and ID/AST Systems Consumables &

• Accessories Sample Cups, Cuvettes, Control Materials, and Pipette Tips Qualifications &

Experience Education: B.Sc. / M.Sc. in Life Sciences / Biotechnology / Microbiology / Biochemistry. MBA preferred.

Experience: 12–18 years in IVD or Diagnostic industry, with at least 5 years in a P&L; or National Business Head role.

📌 General Manager (Gurugram)
🏢 BOSTON IVY HEALTHCARE SOLUTIONS PRIVATE
📍 Gurugram