Founding Chief Marketing Officer (CMO) – Equity / ESOP Based Company: BAOIAM Innovations Pvt. Ltd.

Location: Hybrid (Primarily Remote | Travel Required)

Employment Type: Full time | Founding Leadership Role

About BAOIAM BAOIAM is building one of India's most affordable career acceleration and employability platforms with the vision of making quality education and career opportunities accessible to millions. We are now entering our next growth phase with new product launches, strategic partnerships, and fundraising initiatives.

We are looking for a Founding Chief Marketing Officer (CMO) who is ready to build something meaningful from the ground up—not just join a company, but help shape its future.

This is an opportunity for someone who wants to work directly alongside the Founder and become one of the driving forces behind BAOIAM's growth.

Role Overview As the Founding CMO, you will work directly with the Founder across marketing, branding, business expansion, strategic partnerships, events, collaborations, investor readiness, and growth initiatives.

This is not a conventional 9-to-5 marketing position. You will be involved in almost every strategic decision that contributes to building BAOIAM into a national brand.

You should enjoy solving problems, taking ownership, travelling for important meetings and representing the company confidently.

Key ResponsibilitiesBrand & Marketing

- Build and execute BAOIAM's overall marketing strategy.
- Create brand positioning and market expansion plans.
- Manage digital marketing, social media, PR and community growth.
- Lead product launch campaigns.
- Develop GTM (Go-To-Market) strategies for new offerings.

Founder Office
- Work closely with the Founder on strategic initiatives.
- Attend meetings with colleges, universities, startups and corporate partners.
- Represent BAOIAM during networking events and conferences.




- Assist in business expansion opportunities.
- Coordinate cross-functional execution across departments.

Partnerships & Growth
- Build strategic collaborations.
- Develop influencer and creator partnerships.
- Generate B2B and institutional opportunities.
- Explore sponsorships and revenue partnerships.

Business Development
- Support fundraising preparation.
- Assist with investor presentations.
- Identify growth opportunities.
- Contribute to long-term business strategy.

Team Leadership
- Build and mentor the marketing team.
- Create scalable marketing systems.
- Manage freelancers, agencies and interns.

Who Should Apply? We are looking for someone who has:
- 3–8 years of experience in Marketing, Branding, Growth or Business Development.
- Strong communication and presentation skills.
- Entrepreneurial mindset.
- High ownership and accountability.
- Willingness to travel for meetings, events and collaborations.
- Confidence in networking with CXOs, founders, investors and institutional partners.
- Ability to work in a fast-moving startup environment.

Prior startup experience is preferred but not mandatory.

Compensation Structure This is a Founding Leadership Opportunity.

As BAOIAM is currently in its growth and expansion stage, there will be no fixed monthly salary during the initial phase.

Instead, the selected candidate will receive:

- Competitive ESOPs / Equity (based on experience and contribution)
- Founding leadership position
- Revenue-linked incentives




- Performance-based bonuses
- Opportunity to become a long-term stakeholder in BAOIAM

A structured fixed compensation package will commence upon the occurrence of either of the following milestones:
- Successful revenue generation from the upcoming product launches, or
- Completion of the company's next fundraising round.

The exact compensation structure, equity allocation, vesting schedule and performance milestones will be mutually discussed and documented before onboarding.

Perks &

Benefits

- Founding Leadership Role
- ESOPs / Equity Ownership
- Direct mentorship from the Founder
- Opportunity to build a national brand from the ground up
- Exposure to investors and fundraising
- Attend startup events and conferences
- Travel opportunities for business meetings and partnerships
- Networking with CXOs, founders and industry leaders
- Flexible and remote-first work culture
- High ownership with decision-making authority
- Opportunity to build and lead your own team
- Rapid career growth based on impact—not tenure

Work Model
- Hybrid (Mostly Remote)
- Flexible Working Hours
- Travel Required for:
- Events
- University Visits
- Startup Conferences
- Investor Meetings
- Corporate Partnerships
- Business Collaborations
- Media Opportunities

Why Join BAOIAM? If you're looking for a traditional corporate job with fixed responsibilities, this role isn't for you.

If you're excited about building a company, creating impact, working directly with a founder, taking ownership, and becoming an integral part of a high-growth startup with long-term wealth creation potential through equity, we'd love to hear from you.

We're not hiring just another CMO—we're looking for someone who wants to help build the future of BAOIAM.

Build the brand. Build the company. Build your legacy.

📌 Founding Chief Marketing Officer (CMO) – Equity / ESOP Based (New Delhi)
🏢 Baoiam Innovations
📍 New Delhi