Responsibilities• Campaign Strategy & Execution: Develop and execute full-funnel, digital-firstcampaigns (awareness → conversion) across Meta, Google, You Tube, andprogrammatic platforms, to drive awareness, engagement, and ticket conversions• Content and Creative Management: Develop content independently and act ascustodian with creative and design teams to produce performance-led ad assets,event listings, and social content that drive engagement and conversions• Data & Optimization: Leverage audience insights, campaign analytics and ticketingdata to refine targeting, optimize spend efficiency and CPA to maximise ROAS• Ticketing Operations & Conversion Management: Using in-house capabilities andworking with third-party ticketing platforms for inventory management, tracking, pixelsetup, and A/B testing to maximize reach and occupancy• Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPsfor marketing assets, on-ground materials, and event-day touchpoints, in coordinationwith production design to ensure a consistent world class audience experience• Cross-Functional Collaboration: Partner with business strategy, creative operations,technology,



and legal teams to align marketing initiatives with overall IP andexperience objectives Qualifications• 1-2 years of experience in marketing strategy and operations, ideally within liveentertainment, media or direct to consumer tech sectors• Demonstrated success in scaling audiences and driving ticket sales throughperformance marketing, innovative campaigns and customer funnel optimization• Strong command over Meta Ads Manager, Google Ads, You Tube Ads, and analyticsplatforms• Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTMstructures)• Ability to interpret data into actionable insights and communicate them clearly withteams• Excellent creative sensibility to deliver creative content across media and formats• Ability to manage ticketing operations, including A/B testing, yield optimization, andpartnerships with third party platforms• Skilled at developing brand and process manuals to drive customer obsessionpractices• Strong stakeholder management capability to drive cross-functional collaboration• A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/senior Executive, Performance Marketing (Mumbai)
🏢 Saregama India
📍 Mumbai