- The basics of DSPs, SSPs, DMPs with a proper understanding of the whole programmatic, demand & supply ecosystem.
- Campaign management, revenue vs cost analysis, daily optimizations
- Handling multiple self-serve platforms
- Understand & hands on to the in-house/3rd party tracking platform, different channels used for marketing, ad-formats, MMP platforms, etc.
- Understand & communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
- Help partners through email, phone, online presentations, screen-share, and in person meetings
- Forecast and track key account metrics
- Update job knowledge by reading professional publications over different channels like
LinkedIn, Twitter, etc. maintaining personal networks
- Enhance department and organization's reputation by accepting ownership for accomplishing new and different requests & explore opportunities to add value to job accomplishments
- Understand the overall workflow of the company and take ownership of smaller tasks
- Liaise between the partner and internal teams.
- Strong competitor analysis and market research Requirements
- Bachelor's degree or equivalent ● Positive Knowledge in Digital Marketing