# About Us

We are a fast-growing women's fashion ecommerce brand specializing in Prom, Homecoming, Wedding, Evening, and Special Occasion Dresses. Our mission is to provide an exceptional shopping experience through high-quality products and personalized customer communication.

We are looking for an experienced Email & SMS Revenue Growth Specialist who can take complete ownership of our lifecycle marketing strategy using Shopify and Klaviyo.

This is not a newsletter management role. We are looking for someone who understands ecommerce, customer behavior, automation, retention, and revenue growth.

# Job Summary

We are seeking a highly skilled Email & SMS Revenue Growth Specialist with extensive experience in Shopify and Klaviyo.

Your primary responsibility is to increase revenue through Email & SMS Marketing by building and optimizing customer journeys, improving customer retention, recovering abandoned carts, increasing repeat purchases, growing our subscriber base, and collecting more customer reviews.

Success in this role will be measured by business growth—not by the number of emails sent.

# Key Responsibilities

## Email Campaign Management

Plan and execute weekly email campaigns.

Create promotional, seasonal, and product launch campaigns.

Develop high-converting email templates.

Perform A/B testing on subject lines, content, offers, and CTAs.

- Manage the email marketing calendar.

## Klaviyo Automation

Build, optimize, and maintain:

Welcome Series

Browse Abandonment

Cart Abandonment

Checkout Abandonment

Post-Purchase Flow

Review Request Flow

Win-Back Flow

VIP Customer Flow

Birthday Flow

Back-in-Stock Notifications

Price Drop Alerts

Sunset Flow

- Customer Re-engagement Flow

## Shopify & Technical Management

Manage Shopify and Klaviyo integration.

Configure customer event tracking.

Monitor data synchronization.

Troubleshoot automation issues.

Test all flows regularly.

Maintain email authentication (SPF, DKIM, DMARC).

- Ensure high email deliverability.

## Forms & Subscriber Growth

Create and optimize popups.





Build newsletter signup forms.

Develop exit-intent campaigns.

Increase email subscribers.

Increase SMS subscribers.

Improve signup conversion rates.

## Customer Segmentation

Create and manage advanced customer segments including:

First-Time Customers

Returning Customers

VIP Customers

High-Spending Customers

Recent Purchasers

Inactive Customers

High-Intent Visitors

Browse Abandonment Segments

- Cart Abandonment Segments

## Customer Retention

Develop campaigns to

Increase repeat purchases.

Recover abandoned carts.

Upsell and cross-sell products.

Improve customer lifetime value.

- Win back inactive customers.

## Review & Loyalty

Create automated systems that

Request product reviews.

Request photo reviews.

Send review reminders.

Increase review collection.

- Improve customer loyalty.

## Analytics & Optimization

Monitor and improve

Email Revenue

SMS Revenue

Campaign Revenue

Flow Revenue

Conversion Rate

Revenue Per Recipient

Click Rate

Subscriber Growth

Repeat Purchase Rate

Customer Lifetime Value

Deliverability

Customer Retention

Provide weekly performance reports with recommendations for continuous improvement.

# What You Will Own

You will be fully responsible for:

Email Revenue

SMS Revenue

Lifecycle Marketing

Customer Retention

Subscriber Growth

Customer Segmentation

Review Automation

Email Deliverability

Campaign Calendar

Marketing Automation Performance

# Required Qualifications

Minimum 3 years of experience in Shopify Email Marketing.

Strong hands-on experience with Klaviyo.

Experience building complete automation flows from scratch.

Robust understanding of customer lifecycle marketing.

Experience with customer segmentation.





Strong analytical and reporting skills.

Experience with A/B testing.

Knowledge of email deliverability best practices.

Excellent communication and problem-solving skills.

Ability to work independently and take ownership.

# Technical Skills

Must have experience with

Shopify

Klaviyo

Shopify Flow

Shopify Customer Segments

Email Automation

SMS Marketing

Customer Segmentation

Popup & Form Creation

HTML Email Editing

Basic CSS

Google Analytics 4

UTM Tracking

SPF

DKIM

- DMARC

# Preferred Skills

Experience with

Reviews.io

Judge.me

Gorgias

Canva

Figma

Zapier

Google Tag Manager

Basic Shopify Liquid

# Key Performance Indicators (KPIs)

Success in this role will be measured by:

Growth in Email Revenue

Growth in SMS Revenue

Increase in Repeat Purchase Rate

Increase in Customer Lifetime Value

Growth in Subscriber List

Growth in Flow Revenue

Increase in Customer Reviews

Improved Customer Retention

Email Deliverability

Overall ROI from Email & SMS Marketing.

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s)

- 1. How many Shopify stores have you managed using Klaviyo? Please describe your role.

- 1. Which Klaviyo flows have you built completely from scratch? Which flow generated the highest revenue?

- 1. Describe one ecommerce project where you significantly increased Email or SMS revenue. What strategy did you implement and what were the measurable results?

- 1. If you joined our company today, what would be the first five Email & SMS automations you would build, and why?

- 1. How do you increase repeat purchases using Email and SMS Marketing?

- 1. How do you improve email deliverability? Please explain your process.

- 1. Have you implemented automated product review request campaigns? Which review platform did you use?

- 1. Please share links, screenshots, case studies, or examples of Shopify/Klaviyo accounts or campaigns you have managed, including measurable results.

Work Location: In person

📌 Email & SMS Revenue Growth Specialist (Shopify & Klaviyo Expert) (Sahibzada Ajit Singh Nagar)
🏢 Webvory
📍 Sahibzada Ajit Singh Nagar