Role and Responsibility:

The key responsibilities in this role as mentioned below.

- Work with business stakeholders to understand their requirements and translate them into actionable analytics solutions.

- Lead the design, architecture, and implementation of end-to-end digital analytics solutions across web and mobile platforms.

- Design and implement end-to-end digital solutions for clients.

- Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with client’s solutions designs.

- Troubleshoot and resolve technical issues related to adobe analytics / other analytics implementation and data collection.

- Work as consultant and provide valuable strategic insights to customers to help them meet business objectives.

- Understanding the behavior and expectations of online visitors

- Build and maintain relationships and partnerships with key stakeholders while acting as a trusted advisor for analytics initiatives.

- Collaborate with web development, product, and marketing teams to implement and validate tagging solutions.

- Build and maintain Adobe Analytics dashboards, reports, scorecards, and automated reporting solutions for business stakeholders.

- Analyze digital performance data and provide actionable insights, trends, and recommendations to improve business outcomes

- Ensure analytics implementations follow defined governance standards,



data quality requirements, and implementation best practices.

- Lead analytics implementation projects and support junior team members on implementation, reporting, and best practices.

Core Competencies and Knowledge required:

- Bachelor/ master’s degree from a reputed university

- 8 to 12 Years of experience in web analytics implementation using Adobe.

ADOBE LAUNCH/ Tealium and others web analytics is mandatory.

- Should have experience in end-to-end implementation of adobe analytics, google analytics tags from end to end on websites.

- Hands on knowledge of HTML, CSS, JavaScript, jQuery etc. manage the implementation.

- Good to have experience working on Firebase SDK and app Analytics.

- Hands-on experience with Adobe Analytics reporting, Workspace dashboards, calculated metrics, segments, report automation, and insight generation.

- Good understanding of digital marketing KPIs, customer journey analysis, conversion funnel reporting, and performance measurement.

- Solid stakeholder management, communication, and consulting skills with the ability to work effectively across business and technology teams.

- Experience managing analytics projects and driving implementation delivery across cross-functional teams.

- Experience in data governance, implementation QA, and ensuring data accuracy across analytics platforms.

📌 DM- Digital Marketing Analytics (Pune)
🏢 KOHLER India
📍 Pune