Job Title: Digital Marketing Specialist Location: Jalandhar, Punjab (Work From Office)

Shift: 7:30 PM – 4:30 AM (US Shift)

Experience: 3–5 Years

Employment Type: Full-Time

Department: Digital Marketing

Reports To: Head of Digital Marketing

About the Role We are looking for a creative, analytical, and performance-driven Digital Marketing Specialist to execute and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in paid advertising, SEO, social media marketing, email marketing, and marketing automation.

Experience with GoHighLevel (GHL) is mandatory.

Key Responsibilities

Paid Advertising Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads. Monitor campaign performance and optimize for ROI, ROAS, CPL, and CPA. Conduct A/B testing for ads, landing pages, and creatives. Manage campaign budgets effectively.

GoHighLevel (Mandatory) Build and manage sales funnels. Create workflows and marketing automation. Manage CRM pipelines and opportunities. Set up email, SMS, and WhatsApp automation. Create landing pages and forms. Configure appointment booking systems. Track leads and campaign performance. Integrate third-party applications using Zapier, Make, APIs, and Webhooks.

Search Engine Optimization (SEO) Perform keyword research and competitor analysis. Execute on-page, off-page, and technical SEO strategies. Improve website rankings and organic traffic. Monitor SEO performance using SEMRush, Ahrefs, and Google Search Console.

Social Media Marketing Plan and execute social media campaigns. Coordinate with the design team for creative content. Increase audience engagement and brand awareness.



Monitor social media insights and performance metrics.

Email Marketing Design and execute email marketing campaigns. Segment audiences for targeted campaigns. Improve email open rates, CTR, and conversions. Manage drip campaigns and lead nurturing sequences.

Website & Landing Pages Create and optimize landing pages. Coordinate with developers for website updates. Improve website speed, user experience, and conversion rates.

Analytics & Reporting Track campaign performance using Google Analytics 4 (GA4), Looker Studio, and GoHighLevel. Prepare weekly and monthly performance reports. Identify trends and recommend optimization strategies.

Collaboration Work closely with the Content, Design, Sales, and Development teams. Coordinate with the Head of Digital Marketing on campaign execution. Support new digital initiatives and growth strategies.

Required Skills GoHighLevel (Mandatory) Google Ads Meta Ads Manager Google Analytics 4 (GA4) Google Tag Manager Google Search Console SEO (On-Page, Off-Page & Technical) SEMRush / Ahrefs Email Marketing CRM Management Funnel Building Landing Page Optimization Marketing Automation WordPress Canva or Adobe Creative Suite (Basic) Zapier / Make Automation Microsoft Excel / Google Sheets

Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field.

Digital





Marketing certifications are preferred.

Google

Ads and Google Analytics certifications are an advantage.

Experience Required 3–5 years of experience in Digital Marketing. Hands-on experience managing paid advertising campaigns.

Experience with GoHighLevel CRM and marketing automation. Strong understanding of SEO, PPC, social media marketing, and lead generation.

Experience working with marketing analytics and reporting tools.

Key Performance Indicators (KPIs) Qualified Leads Generated Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Campaign ROI Website Traffic Growth Organic Keyword Rankings Landing Page Conversion Rate Email Open & Click-Through Rates Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Lead-to-Customer Conversion Rate Marketing Automation Efficiency Campaign Delivery Timelines

Soft Skills Strong analytical and problem-solving skills. Excellent communication skills. Attention to detail. Creative thinking with a data-driven approach. Ability to manage multiple campaigns simultaneously. Team player with a proactive attitude. Time management and organizational skills.

Preferred Tools GoHighLevel (Mandatory) Google Ads Meta Ads Manager Google Analytics 4 Google Tag Manager Google Search Console SEMRush / Ahrefs WordPress Canva Zapier / Make Looker Studio Microsoft Excel ChatGPT / AI Marketing Tools

Why Join Us? Opportunity to work on multiple international brands and projects. Exposure to advanced marketing automation and CRM systems. Collaborative and growth-focused work environment. Performance-based incentives and career advancement opportunities. Continuous learning and career development.

📌 Digital Marketing Specialist (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar