Do you have a passion for performance marketing and driving real, measurable growth? Have you always wanted to work in the fast-paced, exciting world of iGaming? Do you want to play a key role in helping build a start-up into a major success? If you've answered yes to these questions, we have the perfect role for you!

We are looking for an experienced and commercially-minded Digital Marketing Specialist to join our entrepreneurial, innovative, and rapidly growing global team. Working closely with our CMO, you will play a central role in developing and delivering Craze's performance digital marketing strategy - driving current player registrations and building brand awareness for Craze across all key digital channels.

About Craze

- Ready for Growth : An exciting new start-up ready to launch in the iGaming industry and become one of the fastest-growing players in the market.
- High-Achieving Team : Our growing high-achieving global team has a wealth of experience in the iGaming and online gambling space.
- Passion for Player Experience : We're committed to delivering outstanding iGaming experience for our customers.

Key Benefits

- Remote working and flexible working hours.
- Fun, relaxed and friendly work culture.
- Work with an experienced and high-achieving team.
- Very competitive remuneration package.
- Be part of the growth of an exciting new start-up. The sky's the limit!

Key Responsibilities

- Work closely with the CMO to further develop and deliver Craze's performance digital marketing strategy, driving new player registrations and brand awareness across key digital channels.




- Lead and grow Craze's affiliate programme, working with a 3rd party to negotiate and manage CPA and revenue-share deals with affiliate partners to drive quality player registrations.
- Plan, implement and manage search and display advertising campaigns across gambling, crypto and other specialist high-risk-vertical ad networks.
- Identify, build and manage relationships with influencers to drive brand awareness and registrations.
- Manage Craze's social media presence and campaigns across TikTok, X, Telegram, Facebook and Instagram.
- Build and manage Craze's presence within community platforms such as Reddit and Discord, engaging with players to build trust and brand reputation.
- Own the blog content strategy, producing content that supports SEO and organic growth.
- Develop and execute on-site and off-site SEO strategy to grow organic visibility and registrations.
- Collaborate with internal stakeholders in Marketing, CRM, WebDev, UX, Compliance and more on digital projects.
- Utilizing analytics and data to improve digital performance marketing strategies.
- Manage and report on digital marketing budgets, ensuring efficient allocation across channels to maximise ROI.




- Prepare and deliver key digital marketing reports and plans to the CMO and senior leadership.

Skills & Knowledge Required

- Minimum 3-5 years' experience in an all-round, performance-focused digital marketing role - more senior candidates are encouraged to apply.
- Essential : previous experience working in the iGaming or online gambling industry.
- High level technical and working knowledge of Affiliate Marketing.
- Experience planning and managing Search & Display advertising campaigns across specialist, high-risk-vertical ad networks (e.g. gambling, crypto).
- High level technical and working knowledge of Social Media Marketing, Influencer Marketing and Community Management.
- Strong understanding of SEO and content marketing principles, with experience driving organic growth.
- Familiarity with relevant web analytics tools (e.g. Google Analytics/GA4) and performance marketing/attribution tools.
- Solid understanding of performance marketing metrics & analytics (e.g. CPA, ROAS, LTV, conversion rate).
- Understanding of gambling/iGaming advertising compliance and responsible marketing requirements is highly advantageous.
- Team player that actively contributes to development of the team.

As an English-speaking global team, fluency in English is essential for success in our work. This is a full-time remote position. If you are interested, kindly complete the form below and I will reach out to you at the earliest convenience. https://yaama.link/Application-Form

📌 Digital Marketing Specialist (India)
🏢 Palmerbet
📍 India