Digital Marketing & Lead Generation Specialist

Company: AllianceIT Inc.

Products: BriefingIQ & EventIQ (SaaS Platforms)

Websites: www.briefingiq.com | www.eventiq.cloud

Location: Hyderabad, Telangana, India (On-site)

Employment Type: Full time

Work Hours: U.S. Pacific Time (PST)

About AllianceIT Inc.

AllianceIT Inc. is a U.S.-based technology and SaaS company headquartered in San Ramon, California. Our AI-powered platforms, BriefingIQ and EventIQ , help Fortune 500 companies manage executive briefings, customer engagements, and corporate events worldwide.

We are seeking an energetic, creative, and results-driven Digital Marketing & Lead Generation Specialist to help grow our global brand, generate qualified leads, and support the marketing and sales initiatives for our SaaS products. This is an excellent opportunity for a marketing professional who is passionate about digital marketing, AI, content creation, lead generation, and business growth.

Key Responsibilities

Digital Marketing

- Plan, execute, monitor, and optimize digital marketing campaigns across:
- LinkedIn Ads
- Google Ads
- Facebook & Instagram Ads
- Develop and implement SEO strategies to improve website rankings, organic traffic, and online visibility.
- Manage website content, landing pages, and conversion optimization.
- Monitor campaign performance and continuously improve return on investment (ROI).
- Track KPIs using Google Analytics (GA4) and other marketing analytics platforms.
- Prepare campaign performance reports and provide actionable recommendations.

Social Media & Brand Building

- Manage and grow the CEO's LinkedIn presence through strategic content planning and audience engagement.
- Create engaging social media posts, articles, videos, and thought leadership content.
- Increase brand awareness, engagement, and follower growth across digital channels.
- Strengthen the online presence of BriefingIQ , EventIQ , and AllianceIT.

SaaS Product Marketing Develop and execute marketing campaigns for BriefingIQ and EventIQ.

Create and maintain

- Product presentations
- Sales collateral
- Case studies
- White papers
- One-page solution briefs
- Pitch decks

Additional responsibilities include:




- Writing blog articles and website content using AI-assisted writing tools.
- Coordinating product launches, webinars, live demos, and promotional campaigns.
- Supporting customer success stories and product marketing initiatives.

Lead Generation & Sales Support

- Research target accounts using:
- ZoomInfo
- Apollo.io
- LinkedIn Sales Navigator
- Build high-quality prospect databases.
- Generate Marketing Qualified Leads (MQLs) for the U.S. Sales team.
- Support outbound email campaigns and LinkedIn outreach.
- Perform cold calling and appointment setting when required.
- Maintain CRM records and monitor lead progression through the sales pipeline.

Business Development Support

- Assist in preparing proposals, capability presentations, and marketing materials.
- Collaborate closely with U.S.-based sales, leadership, and product teams.
- Coordinate marketing projects, campaign timelines, and deliverables.
- Support strategic initiatives for customer acquisition and business growth.

AI-Powered Marketing Leverage AI tools to improve productivity and marketing effectiveness by:

- Creating marketing content
- Writing blogs and articles
- Designing social media campaigns
- Producing marketing graphics
- Developing email marketing campaigns
- Optimizing SEO content
- Automating marketing workflows
- Creating presentations and sales collateral
- Assisting with campaign research and competitive analysis

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in:
- Digital Marketing
- SaaS Product Marketing
- B2B Marketing
- Lead Generation
- Strong understanding of:
- SEO
- SEM
- PPC Advertising
- Email Marketing
- Content Marketing
- Marketing Analytics
- Experience managing LinkedIn Ads, Google Ads, and Facebook/Instagram Ads.




- Hands-on experience with CRM platforms such as Salesforce or HubSpot.
- Experience using lead generation platforms including ZoomInfo, Apollo.io, and LinkedIn Sales Navigator.
- Excellent written and verbal English communication skills.
- Strong analytical, reporting, and problem-solving skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Self-motivated, proactive, detail-oriented, and highly organized.
- Willingness to work during U.S. Pacific Time (PST) business hours.

Preferred Technical Skills

Digital Marketing

- Google Ads
- LinkedIn Campaign Manager
- Meta Business Manager (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- SEO & SEM

Marketing Automation

- Mailchimp
- HubSpot
- Salesforce Marketing Cloud (Preferred)

Lead Generation

- ZoomInfo
- Apollo.io
- LinkedIn Sales Navigator

Design & Content Creation

- Canva
- Microsoft PowerPoint
- Adobe Express (Preferred)

AI & Productivity Tools

- ChatGPT (GPT-4/5)
- Canva AI
- Jasper AI
- Copy.ai
- Midjourney
- SurferSEO
- SEMrush AI
- Ocoya
- Lately.ai
- Lavender.ai

Key Performance Indicators (KPIs) The successful candidate will consistently achieve:

- Generate a steady pipeline of Marketing Qualified Leads (MQLs).
- Improve website traffic, search rankings, and organic lead generation.
- Achieve campaign ROI and cost-per-lead (CPL) targets.
- Increase social media engagement and brand visibility.
- Deliver high-quality marketing content on schedule.
- Maintain accurate CRM records and campaign reporting.
- Support the U.S. Sales team with qualified leads and marketing assets.
- Contribute to monthly pipeline growth and revenue objectives.

Preferred Qualifications

- Experience marketing B2B SaaS products.
- Experience targeting Fortune 1000 or enterprise organizations.
- Knowledge of Account-Based Marketing (ABM).
- Experience using AI-powered marketing and content creation tools.
- Familiarity with executive briefing management, event management, CRM platforms, or enterprise software solutions.
- Experience supporting global marketing campaigns across North America and international markets.

📌 Digital Marketing Specialist (Hyderabad)
🏢 AllianceIT
📍 Hyderabad