Our client is is a knowledge-driven business process outsourcing (BPO) company specialising in data processing, business support, and operational services for Australian businesses.

Key responsibilities:

- Leading a team of digital marketers and ensuring high-quality performance and culture.

- He / She should have extensive experience in various aspects of digital marketing, such as google analytics, content and social media, and be able to manage the marketing budget effectively.

- Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media advertising campaigns.

- Proven track record building SEO, Content Marketing and social media strategy from scratch.

Experience with Marketing Automation

- Generate high-quality leads on Facebook, Instagram, and LinkedIn through targeted and engaging campaigns.

- Run display ads across various social media platforms to maximize brand exposure and audience reach.

- Design, build, and maintain a strong and cohesive social media presence, ensuring consistent branding and engagement.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Thorough understanding and hands on experience of online marketing, audience targeting/segmentation

- Plan, execute, and measure experiments and conversion tests, like A/B testing and multivariate experiments to refine marketing strategies

- Optimize campaign costs and performance, with a focus on reducing the cost per lead through data-driven insights.





- Utilize analytical abilities to assess audience engagement across multiple channels, informing strategic decisions.

- Assist in setting up and optimizing marketing funnels, including click funnels and conversion funnels, to improve conversion rates.

- Conduct ongoing keyword discovery, expansion, and optimization to improve search engine rankings and drive organic traffic growth.

- Research and implement search engine optimization recommendations, including on-page, off-page, and technical strategies.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Experience managing, coaching and developing people and teams

- Excellent stakeholder management and relationship building skills

- Robust communication skills

- Entrepreneurial spirit and drive.

Key Requirements:

- Bachelors degree in marketing or a relevant field.

- Minimum 5 years of experience in Digital Marketing, with proven experience in leading and managing a team.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- A solid understanding of HTML, CSS, and JavaScript is required.

- Web Analytics tools like Google Analytics, SEMRush, Mixpanel, Appsflyer, Zoho, HubSpot,mailchimp etc.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up to date on the latest trends and technologies in digital marketing.

Interested candidates can directly connect with Sanjana and whatsapp CV at (phone hidden)

📌 Digital Marketing Manager (Ahmedabad)
🏢 VRecruit First
📍 Ahmedabad