- Develop and execute digital marketing strategies to improve brand visibility across owned, earned, and paid media.
- Enhance Share of Voice (SOV) across digital and PR platforms versus key competitors.
- Monitor emerging digital trends and recommend cutting-edge approaches to maximize brand reach.
2. Social Media Management
- Own CEAT's social media strategy across all existing and emerging platforms in India and global markets.
- Build and strengthen CEAT's premium brand image across India and international markets.
- Develop platform specific content strategies combining human creativity with AI assisted content generation.
- Collaborate with creative, media and agency partners to deliver impactful digital campaigns.
- Build always on content calendars supported by social trends, search insights and real time conversations.
- Ensure consistent brand identity and messaging across all digital touchpoints.
- Increase engagement through data led content optimisation, community building and creator collaborations.
3. Digital Campaign Management
- Plan and execute integrated 360 digital campaigns aligned with business and marketing objectives.
- Manage campaign budgets, media planning and performance optimization.
- Track campaign effectiveness using predefined KPIs and recommend corrective actions.
4. PR & Corporate Communications
- Drive impactful media coverage through press releases, digital publications and thought leadership.
- Increase CEAT's digital share of voice within the industry.
- Maximise digital amplification of PR campaigns across owned, earned and shared channels.
- Monitor media narratives and competitive share of voice using AI-powered media intelligence platforms.
- Partner with Corporate Communications to amplify earned media
5. Influencer Marketing
- Develop influencer engagement strategies aligned with brand objectives.
- Identify, onboard and manage influencers across relevant categories.
- Measure campaign effectiveness through reach, engagement, impressions and ROI.
6. Online Reputation Management
- Monitor online conversations across social media and digital channels.
- Ensure timely response to customer queries, complaints and feedback.
- Work closely with agencies, Customer Experience and product teams to improve response quality and turnaround time.
- Use AI for trend detection, social listening, sentiment analysis and early identification of reputation risks.
- Drive positive online brand sentiment through proactive engagement.
- Generate actionable consumer and market insights from digital conversations to support Marketing, Product and Customer Experience teams.
7. Analytics & Performance Management
- Track digital marketing performance using dashboards and analytics tools.
- Generate actionable insights to improve campaign effectiveness and ROI.
- Present periodic performance reviews and recommendations to leadership.
- Benchmark digital performance against industry best practices.
- Continuously evaluate emerging AI tools and recommend adoption across Digital Marketing.
Education & Experience
- MBA / Post Graduate in Marketing, Digital Marketing or equivalent.
- 812 years of experience in Digital Marketing or Integrated Marketing Communications.
- Experience in B2C brands preferred.
- Experience in managing digital agencies and integrated campaigns across multiple markets.
- Hands on experience with AI enabled marketing tools for content creation, analytics, listening and productivity.
📌 Digital Marketing Manager (Mumbai)
🏢 CEAT
📍 Mumbai
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