We are looking for a results-driven Digital Marketing Manager to lead digital acquisition and performance marketing for our diagnostic centres across Bhubaneswar, Raipur, and Ranchi. The ideal candidate will be responsible for generating qualified leads, increasing walk-ins, driving bookings for health camps and diagnostic tests, and maximizing ROI through data-driven digital campaigns.

This role demands expertise in Meta Ads, Google Ads, local marketing, and conversion optimization, with a solid focus on driving measurable offline footfall.

Key Responsibility

- Plan, execute, and optimize campaigns across Meta (Facebook & Instagram), Google Search, Display, YouTube, Performance Max, and Demand Gen.
- Drive high-quality leads for diagnostic tests, preventive health checkups, doctor consultations, and health camps.
- Optimize campaigns for CPL, CPA, ROAS,



and conversion rate.
- Manage monthly digital marketing budgets efficiently.

Lead Generation

- Generate qualified leads through digital channels.
- Improve booking rates for health packages and diagnostic services.
- Increase offline footfall to diagnostic centres through localized campaigns.
- Design city-wise campaigns based on demographics, disease trends, and seasonal demand.

Hyperlocal Marketing

- Execute hyperlocal marketing campaigns around the centre.
- Optimize Google Business Profiles and Local SEO.
- Manage location-based promotions and offers.
- Support local events, health camps, and awareness campaigns with digital promotion..

📌 Digital Marketing Manager (Bhubaneswar)
🏢 CureBay
📍 Bhubaneswar