We are looking for a creative and enthusiastic Digital Marketing Executive to strengthen our online presence and promote our brand across various digital platforms. The ideal candidate should have a passion for content creation, social media marketing, and digital advertising. SEO, GEO, AI tools for Digital marketing, AI Discoverability, Visibility knowledge will be preferred.

Role & responsibilities

- Plan, create, and publish engaging content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Design and execute digital marketing campaigns.
- Manage social media accounts and respond to audience engagement.
- Create posters, banners, reels, and promotional videos.
- Monitor campaign performance using analytics tools and prepare reports.
- Improve website visibility through SEO and keyword optimization.
- Assist in email marketing and WhatsApp campaign management.
- Coordinate with the design and content teams for marketing activities.
- Stay updated with the latest digital marketing trends and platform updates.

Required Skills

- Positive knowledge of social media platforms.
- Basic understanding of SEO, SEM, and Google Analytics.
- Familiarity with Meta Ads and Google Ads is an advantage.
- Experience with Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Basic video editing skills using CapCut, Premiere Pro, InShot, or similar software.




- Strong communication and content-writing skills.
- Creative thinking and attention to detail.

Preferred candidate profile

- Bachelors Degree in Marketing, Business Administration, Computer Science, Visual Communication, or any relevant field.
- Digital Marketing certifications are an added advantage.

1. understand the target audience? (Can you create buyer personas and tailor content for the B2B CTO vs. the Gen-Z consumer?)

2 .Are you financially responsible? (Do you know how to optimize a 50,000 ad budget to get the lowest Cost-Per-Lead?) 3. Do you bring ideas, not just execution? (Do you have a content calendar strategy, or do you just wait for briefs from your boss?) 4. Storytelling & Creativity: Ability to turn a boring product feature into a relatable, engaging narrative for the target audience

- Influencer Marketing Experience: Knowing how to scout micro-influencers and manage gifting/seeding campaigns.
- Community Management: Building a loyal brand community (e.g., managing a Facebook Group with 10k+ active members).
- AI Proficiency: Using AI tools like ChatGPT, Midjourney, or Jasper to speed up content creation and copywriting.
- Video Editing: Proficiency in tools like CapCut or InShot for creating viral short-form content (Reels/Shorts) without relying on a separate video editor.

📌 Digital Marketing Executive (Madurai)
🏢 PSY Daspan Industries
📍 Madurai