Roles &

Responsibilities – Digital Marketing Executive Elegance Living, Bangalore** 1.

Digital

Strategy &

- Planning Develop and execute digital marketing strategies aligned with Elegance Living’s brand positioning in the premium wood solutions segment. Identify target audience groups such as architects, interior designers, contractors, builders, and homeowners. 2.

Social Media Management

Manage and grow company presence on platforms like Instagram, Facebook, LinkedIn, and YouTube. Create engaging posts, reels, stories, and video content showcasing wood cladding, decking, flooring projects, product features, and behind-the-scenes processes. Plan monthly calendars and track performance metrics. 3.

Content

Creation &

- Branding Create high-quality content such as blogs, case studies, project features, and informational posts about thermowood, hardwood, installation methods, maintenance, etc. Ensure consistency in branding, tone, and product messaging across all digital platforms. 4.

Website

Management &

- SEO Update the website with new project photos, product information, brochures, and blog articles. Implement SEO best practices to improve rankings for keywords like “wood cladding Bangalore”, “wood decking India”, “thermowood suppliers”, etc. Perform on-page and off-page SEO.
- Lead Generation &
- Performance Marketing Run targeted paid campaigns on Google Ads, Meta Ads,



and LinkedIn to generate qualified leads. Optimize campaigns to achieve higher ROI and lower cost per lead. Track and report campaign performance regularly. 6.

Project

Portfolio &

- Visual Content Coordinate with site engineers and installation teams to capture high-quality images and videos of completed projects. Maintain an organized digital library of all project photos and videos. 7.

Email

Marketing &

- CRM Prepare regular newsletters, product updates, and marketing mailers for architects, clients, and partners. Maintain and update CRM / enquiry database. 8.

Market Research

Monitor competitor activities, industry trends, current wood products, and market opportunities. Understand the preferences of architects & premium project customers.

- Coordination with Sales &
- Operations Work closely with the sales team to create quotations, brochures, and marketing collaterals. Support the team with digital presentations, catalogues, and technical documents.
- Analytics &
- Reporting Track website traffic, social media growth, enquiry conversion, and campaign results. Submit weekly and monthly performance reports with insights and improvement recommendations. 11.

Brand

Building &

- Events Support participation in exhibitions, architect meetups, and trade events. Assist in creating banners, standees, digital brochures, and installation videos.

📌 Digital Marketing Executive (Bengaluru)
🏢 Elegance Living
📍 Bengaluru