- SEO (Search Engine Optimization) – On-page & Off-page SEO, keyword research, website ranking improvement, blog optimization, Google Search Console monitoring.
- Social Media Marketing – Manage Facebook, Instagram, LinkedIn, and YouTube pages; create monthly content plans; improve reach and engagement.
- Meta Business Suite – Schedule posts and reels, manage inbox/comments, monitor insights and performance reports.
- Lead Generation Campaigns – Create and optimize lead generation campaigns on Meta platforms; collect customer enquiries and maintain lead quality.
- Sponsored Pages & Posts – Run sponsored page promotions and boosted post campaigns to increase followers, reach, engagement, and brand awareness.
- App Install Campaigns – Plan and execute app install campaigns on Meta Ads and Google Ads; optimize CPI, installs, and retention.
- Website Promotion – Drive traffic through SEO, social media, paid campaigns,



and landing page promotions.
- YouTube Marketing – Upload and optimize videos, thumbnails, titles, descriptions, and tags.
- Creative Design & Reel Creation – Design social media posts, banners, stories, and promotional creatives; create and edit reels and short videos.
- Content Uploading – Regularly upload approved creatives, reels, videos, and promotional content across all digital platforms.

Required Skills

- Meta Business Suite
- Meta Ads Manager (Lead Ads, App Install Ads, Sponsored Posts)
- Google Ads
- SEO
- Canva / Adobe Express / Photoshop (basic)
- Video Editing (CapCut, VN, InShot, Premiere Pro, etc.)
- YouTube Studio
- Google Analytics & Search Console
- Basic WordPress knowledge

📌 Digital Marketing Executive (India)
🏢 Important Group
📍 India