Key Responsibilities

?

1.

Social Media

Marketing

- Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)

- Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories

- Run targeted ad campaigns (paid reach, leads, remarketing)

?

2. Website &

- SEO

- Manage and update the company website (product uploads, blog updates)

- Implement SEO strategies to rank on Google for relevant tile-related keywords

- Coordinate with developers/designers if changes are needed

?

3.

Content

Creation &

- Branding

- Develop engaging content (images, videos, graphics, product highlights)

- Ensure brand consistency across all digital platforms

- Collaborate with graphic designers and sales teams for campaign ideas

?

4.

Performance

Tracking &

- Reporting

- Monitor campaign performance (Google Analytics, Meta Ads Manager)

- Analyze lead quality, engagement, traffic sources





- Submit weekly/monthly reports on ROI, CPC, reach, conversions

?

5. Email &

- WhatsApp Marketing

- Create and send regular emailers/newsletters to dealers, architects, and end customers

- Use WhatsApp marketing tools for product updates and promotions

Qualifications:

- Bachelor’s degree in Marketing / Digital Media / Business or related

- 1–3 years experience in digital marketing (tiles/building materials preferred)

- Knowledge of SEO, Google Ads, Meta Ads

- Familiar with Canva, Adobe tools, WordPress (or similar CMS)

Skills Required:

- Robust creative and analytical skills

- Knowledge of current marketing trends and tools

- Basic video editing and content writing skills

- Ability to work independently and with cross-functional teams

📌 DIGITAL MARKETING (Chennai)
🏢 Aravind ceramics private
📍 Chennai