Role Overview:

The DGM – Brand Marketing (Private Label) is responsible for leading the marketing strategy and execution for Croma’s Own Label product portfolio. This role focuses on strengthening brand identity, driving product-specific campaigns, and enhancing customer adoption and recall. It involves end-to-end ownership of brand planning, GTM, creative asset development, and execution across all retail and digital platforms.

Key Responsibilities:

Brand Strategy and Portfolio Planning

- Develop brand architecture, marketing plans, and positioning strategies for all Own Label offerings.
- Create and drive the annual marketing calendar aligned with product launch cycles and business targets.
- Leverage consumer insights and internal business goals to build differentiated propositions for each brand.
- Partner with Own Label business teams to align brand narratives with product strategy and pricing.
- Track and report brand equity, awareness, and adoption KPIs.

GTM and Campaign Management

- Lead go-to-market planning for new product launches including launch kits, store readiness, and ATL/BTL communication.
- Supervise execution across formats including store collaterals, digital banners, and onboarding content.
- Collaborate with GTM, product, and digital team members for campaign timelines and execution excellence.
- Ensure all launch activities follow brand guidelines and deliver a compelling customer experience.




- Integrate marketing touchpoints across retail stores and digital assets to maximize impact.

Creative Asset Development and Content Oversight

- Drive packaging design, messaging, and visual branding of Own Label SKUs in partnership with the product and creative teams.
- Collaborate with Art Directors, Copywriters, and Creative Leads to maintain a consistent tone of voice.
- Ensure nomenclature, product storytelling, and creative concepts are aligned with positioning.
- Review and approve final campaign assets across platforms before launch.

Cross-Functional Collaboration

- Coordinate with Catchment, Media, and Brand Solutions teams for amplification and visibility.
- Work with Store Operations and Visual Merchandising for in-store expression of Own Label campaigns.
- Partner with Buying, and Business teams for alignment on commercial objectives.
- Support internal training teams with branding inputs for frontline enablement and current product education.
- Serve as the brand marketing voice in Own Label strategy reviews.

Team Development and Governance

- Lead a team of Brand Managers and functional team members across Product, Digital, and GTM roles.
- Set individual KPIs and team objectives aligned to campaign performance and adoption metrics.
- Build capability in packaging design, product positioning, and innovation storytelling.
- Foster collaboration, feedback culture, and structured reviews across the sub-teams.
- Maintain compliance with Croma brand guidelines and campaign rollout governance.

📌 DGM – Brand Marketing (Private Label) (Mumbai)
🏢 Croma
📍 Mumbai