Please validate the JD – for role Regional Lead – East with designation of Deputy General Manager (Ultrasound & Non-MIB Sales) Candidate Profile Summary – Deputy General Manager (Ultrasound & Non-MIB Sales) Overall Experience 16–20 years of experience in Medical Devices/Healthcare Equipment Sales with extensive expertise in business development, sales leadership, strategic account management, and driving sustainable business growth. The candidate should have a proven track record of leading regional or national sales operations and consistently delivering revenue and profitability targets.

Mandatory Experience

Extensive experience in sales of Ultrasound Medical Equipment and/or Non-MIB Medical Equipment. ( Critical Care, OT & X Ray ) Strong understanding of the Ultrasound product portfolio, including General Imaging, Women's Health, Cardiology (Echo), Point-of-Care (POCUS), and other specialty applications. Proven experience in selling capital medical equipment such as Critical Care Equipment, OT Solutions, Patient Monitoring Systems, Radiology Equipment, or other healthcare technology products. Demonstrated success in managing large healthcare institutions, corporate hospital chains, diagnostic networks, government healthcare organizations, and institutional customers.

Proven ability to engage and influence CXOs, hospital promoters, clinical leaders, procurement heads, and key decision-makers. Strong experience in business development, strategic account management, territory expansion, and channel management. Consistent track record of achieving and exceeding annual business plans (AOP), revenue targets,



and market share objectives.

Expertise in sales forecasting, pipeline management, business planning, pricing strategy, and commercial negotiations.

Experience in leading high-performing sales teams and driving cross-functional collaboration across Product Management, Applications, Service, Finance, Supply Chain, and Marketing. Strong understanding of customer segmentation and healthcare markets across Tier I, Tier II, and Tier III cities.

Preferred Experience Experience working with leading Medical Equipment OEMs or large healthcare organizations. Exposure to government tenders, institutional sales, and large healthcare projects.

Experience in launching new products, developing go-to-market strategies, and expanding market presence. Robust understanding of market dynamics, competitor landscape, and evolving customer needs.

Key Responsibilities Lead the sales strategy and business growth for the Ultrasound and Non-MIB Medical Equipment portfolio across the assigned geography. Drive achievement of Annual Operating Plan (AOP), revenue, profitability, and market share objectives. Develop and execute strategic business plans to accelerate growth and strengthen market presence. Build and maintain strong relationships with key customers,



KOLs, hospital leadership, procurement teams, and OEM partners. Identify new business opportunities, strategic partnerships, and growth initiatives across corporate hospitals, diagnostic chains, and government institutions. Lead sales forecasting, pipeline reviews, demand planning, and business performance tracking to ensure predictable business outcomes. Mentor, coach, and develop the sales team to enhance capability, productivity, and performance. Collaborate with cross-functional teams to ensure seamless execution of sales opportunities and superior customer experience. Monitor market trends, competitor activities, pricing, and customer requirements to develop effective business strategies. Represent the organization at key industry forums, conferences, exhibitions, and customer engagement programs. Key Competencies Strategic Sales Leadership Business Development &

• Market Expansion Ultrasound &

• Medical Equipment Sales Key Account &

• Institutional Sales Team Leadership &

• People Development Sales Planning &

• Forecasting P&L; and Business Management Negotiation &

• Commercial Excellence Stakeholder &

• OEM Relationship Management Market Intelligence &

• Competitive Analysis Customer Relationship Management Strong Communication &

• Executive Presence Educational Qualification Graduate in any discipline. Degree in Engineering, Biomedical Engineering, Life Sciences, or a related field will be preferred. MBA/PGDM in Sales, Marketing, or Business Management is preferred.

📌 Deputy General Manager (Kolkata)
🏢 BOSTON IVY HEALTHCARE SOLUTIONS PRIVATE
📍 Kolkata