- SENIOR CONTENT WRITER — B2B Experience: 8-10 Years | Work Mode: On-site/Hybrid

About the Role

HGM Limited is seeking a Senior Content Writer with deep expertise in the US healthcare and technology market to join our marketing team. You will be responsible for developing high-quality, audience-specific content that supports demand generation, brand authority, and product marketing across the product ecosystem. This role demands a writer who can translate complex healthcare & IT concepts into compelling narratives for the relevant audiences.

Key Responsibilities

Develop and own content across formats: blogs, whitepapers, case studies, website copy, thought leadership articles, email campaigns, and product collateral

Partner with product, sales, and design teams to produce content aligned to buyer journeys and sales stages

Own the editorial calendar, ensuring consistent publishing cadence and content variety

Conduct interviews with SMEs, customers, and internal stakeholders to develop content grounded in real insight

Optimize content for SEO and ensure alignment with brand voice and messaging guidelines

Track content performance and iterate based on engagement and pipeline metrics





Support content requirements for product launches, events, and campaigns

What We're Looking For

8–10 years of B2B content writing experience, preferably in US healthcare or IT sector

Robust understanding of US healthcare systems: payers, providers, claims lifecycle, prior authorization, value-based care, and health plan administration

Demonstrated ability to write across formats: long-form, short-form, and web with a strong portfolio

Excellent research skills with the ability to distill dense source material into accessible, high-value content

Strong editorial judgment: knows what to cut, what to expand, and how to structure for the reader

Comfortable working independently and managing multiple concurrent content projects

Bachelor's degree in English, Journalism, Communications, or a related field

Nice to Have

Experience writing for healthcare administration and AI platforms

Familiarity with SEO tools (GA4, GSC, SEMrush & Ahrefs)

Exposure to content marketing in regulated industries

Experience collaborating with design teams on visual content formats

📌 Content Writer Healthcare Experience (Pune)
🏢 HGM
📍 Pune