Role & responsibilities

- Own the end-to-end creative strategy for performance marketing campaigns across Meta, Google, and YouTube.

- Develop high-converting creative concepts, ad copies, scripts, and messaging for paid campaigns.

- Create compelling hooks and optimize hold rate to maximize engagement and conversions.

- Work closely with the Performance Marketing team to ideate, test, and scale winning creatives.

- Conduct A/B testing on hooks, creatives, messaging, CTAs, thumbnails, and formats to improve campaign performance.

- Analyze creative performance using metrics such as CTR, CVR, CAC, CPA, ROAS, Hook Rate, and Hold Rate.

- Research competitor ads, consumer trends, and market insights to identify winning creative angles.

- Collaborate with Designers, Video Editors, and Content Creators to execute high-quality performance creatives.

- Drive continuous creative experimentation and optimization based on campaign data.

- Stay updated with the latest trends in performance marketing, AI tools,



and short-form content.

Preferred candidate profile

- Experience in Performance Creative Strategy for Meta Ads, Google Ads, or YouTube campaigns.

- Candidates from product-based companies, consumer internet businesses, mobile apps, D2C brands, gaming, fintech, edtech, healthtech, or e-commerce companies.

- Hands-on experience in creating performance-first video and static creatives that drive measurable business outcomes.

- Robust understanding of consumer psychology, creative testing, and conversion-focused storytelling.

- Experience collaborating closely with Performance Marketing teams to improve acquisition metrics.

- Familiarity with UGC-style creatives, short-form video content, and AI-powered creative tools.

- Experience with app installation campaigns is preferred but not mandatory.

📌 Content Strategist(Performance Marketing) (Noida)
🏢 OJAS Softech
📍 Noida