Key Responsibilities

● Create high-quality, original, and engaging content for blogs, landing pages, category pages, product pages, etc., optimised for search engines, user intent, and business goals.

● Conduct content research and use keyword data, SERP analysis, competitor insights, and search intent to develop and optimise content.

● Apply on-page SEO best practices, including content structure, keyword optimisation, metadata, internal linking, and topical relevance.

● Ensure all content meets brand, editorial, quality, accuracy, and readability standards.

● Stay updated on SEO trends, search engine algorithm changes, and evolving content best practices.

● Use performance insights to recommend content updates, new topics and optimisation opportunities.

Required Skills & Qualifications

● 5+ years of qualified experience in SEO content writing, content marketing, or similar role.

● Excellent writing, editing, proofreading, and communication skills with exceptional attention to detail.

● Strong research, analytical, and problem-solving skills, with the ability to simplify complex topics into engaging, reader-friendly content.

● Proven ability to create high-quality, SEO-optimised content that drives organic traffic and aligns with user intent and business objectives.

● Strong understanding of SEO principles, keyword research, search intent,



SERP analysis, on-page optimisation, and content strategy.

● Ability to interpret SEO and content performance data to identify trends, uncover opportunities, and recommend actionable improvements.

● Self-driven, proactive, and capable of taking ownership of content initiatives from ideation to optimisation.

● A continuous learning mindset with a keen interest in staying updated on SEO trends, search engine algorithm updates, and evolving content best practices.

Preferred Qualifications

● Experience in healthcare, pharmaceutical, medical, wellness, or other YMYL industries.

● Understanding of E-E-A-T and content quality principles.

● Experience with content audits and large-scale content optimisation.

● Working knowledge of Google Analytics 4, Google Search Console, and SEO tools such as Ahrefs or Semrush.

Pay: ₹550,000.00 - ₹650,000.00 per year

Benefits

- Food provided
- Health insurance
- Paid sick time
- Provident Fund

Ability to commute/relocate:
- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Your Availability To Join ( In Days)?
- Your Last Drawn Salary (In CTC) Per Annum?

Experience:
- Content Writing : 5 years (Preferred)

Work Location: In person

📌 Content Specialist (Healthcare) (Gurugram)
🏢 Moretasks Business Solution
📍 Gurugram