Content Marketing Manager, AI Division

Location: Bangalore (hybrid or in-office β€” specify)

Reports to: [You / Head of AI Division]

Experience: 2–3 years in content marketing, editorial, or comms

About the role

We're the AI video division of [company]. Our founder writes a substack that sets the point of view. Our AI video team ships the tech. Between those two streams sits a growing audience of marketing leaders trying to make sense of what AI video means for their brand β€” and this role owns the machine that reaches them.

You'll turn founder thinking and product wins into a coherent narrative across newsletters, LinkedIn, YouTube shorts and reels, and a content-led media property built for CMOs and heads of marketing. You won't be starting from zero β€” the substack is running, shorts and reels are shipping. You'll streamline what exists and build the rest in phases.

This is a hands-on IC role. You'll plan, take inputs from stakeholders, and execute the work yourself. Design and tech support are available internally. There is no team under you.

The phased scope

Phase 1 β€” First 60 days: Newsletters

Own the newsletter engine end-to-end. Set the format, cadence, and voice. Build the subscriber growth plan. Get the first 4–6 issues out. Establish measurement baselines.

Phase 2 β€” Months 3–5: LinkedIn newsletter + long-form

Launch and run the LinkedIn newsletter. Repurpose substack essays and long-form articles into LinkedIn's format. Build a distribution rhythm across the founder's profile and the company page.

Phase 3 β€” Months 6–9: Content-led media property

Take on the content-led website as a proper media property for marketing heads navigating AI video. Editorial calendar, contributor strategy, category-defining pieces, SEO, and positioning.

Phase 4 β€” Month 9+: Streamlining shorts/reels + full 360

Streamline the existing YouTube shorts/reels operation.



By this point you own the full 360 comms plan and set quarterly themes across every channel.

Core responsibilities

● Plan and execute the content calendar across all owned channels

● Collect inputs from the founder (substack, POV) and the AI video team (product, tech, demos) and translate them into audience-facing narratives

● Write, edit, and ship newsletters, LinkedIn posts, long-form articles, and site content

● Own subscriber growth, engagement, and share-of-voice metrics

● Run quarterly comms planning and monthly reporting

● Manage freelancers as needed (designer, video editor, etc.) within an assigned budget

Must-haves

● 2–3 years in content marketing, editorial, or brand comms β€” ideally at a B2B tech company, agency, or media publication

● A writing portfolio you're proud of. Blog posts, essays, newsletters, threads β€” something we can read

● Fluent, confident business English. This audience is global CMOs

● Robust operational instincts β€” you build calendars, hit deadlines, and don't need to be chased

● Comfort using AI tools (Claude, ChatGPT) in your daily workflow, not as a novelty

Nice-to-haves

● You run your own newsletter, substack, or personal writing project

● Experience with SEO and content-led growth

● Familiarity with LinkedIn as a distribution channel (not just a posting channel)

● Video-native instincts β€” you get why shorts/reels work

● Curiosity about AI video specifically. You don't need to be technical, but you should be paying attention to the space

Pay: β‚Ή300,000.00 - β‚Ή400,000.00 per year

Experience

- Content marketing: 3 years (Required)
- Ai division: 3 years (Required)
- editorial: 3 years (Required)
- Claude: 3 years (Required)
- Newsletters: 3 years (Required)
- Content-led media property: 3 years (Required)
- B2B Marketing: 3 years (Required)

Location:
- Bangalore Corporation Building, Bengaluru, Karnataka (Required)

Work Location: In person

📌 Content Marketing Manager (Bengaluru)
🏢 IndiThinkk
📍 Bengaluru