Employment Type: Full-time BabyBillion is building a current parenting media brand.
We already reach millions of children through our kids' content. Now we want to build a strong relationship with the people making the decisions for them — parents.
We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms. What you will own
Define the content and editorial thesis for BabyBillion Parenting
Identify what Indian parents genuinely care about and build content around it
Develop repeatable content formats and IPs across YouTube, Instagram and other platforms
Build relationships with child psychologists, pediatricians, educators and other experts
Work with writers, producers and creators to turn ideas into high-retention content
Build a strong parent community and feedback loop
Shape the brand,
tone and identity of BabyBillion Parenting Who you are
4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems
You have built content, formats or IPs, not just managed a content calendar
Strong editorial judgment and storytelling instincts
Excellent communication and on-camera presence
Deep curiosity about parenting, child psychology, education and child development
Comfortable working with experts and turning complex ideas into simple, entertaining content
You understand what makes content click, retain and get shared
High ownership — you enjoy building from scratch with ambiguity Existing parenting audience is a plus, not a requirement.
If your career has primarily been about executing someone else's content strategy, this is probably not your role. If you want to build a parenting media brand from scratch, it is.