This is a content marketing & lead generation role first. Your main job is to find the right target customer profile, reach them, and get them into a conversation. You will do that using tools such as LinkedIn Sales Navigator, Apollo.io, Lusha etc. to build and verify target lists, and then run outreach and follow-up on them.

You will also help build the Planet Ganges brand online through social media management and digital marketing: publish good content consistently, growing the communities around our handles, and keeping the audience engaged. This is a learning role and we will treat it as one. You will be given real work, live brand handles and honest feedback. You will not be sitting on the bench.

KEY RESPONSIBILITIES

Prospect research and list building. Use LinkedIn Sales Navigator, Apollo.io and Lusha to identify target companies and decision makers, then verify and enrich the contact data before it goes into an outreach sequence.

Outreach. Run connection requests, messages, emails and follow-up sequences under supervision. Personalise where it counts and keep the cadence disciplined.

Lead qualification and handover. Screen responses, capture what the prospect actually said, and hand qualified conversations to the senior team without losing context.

CRM and data hygiene. Keep the database clean: deduplicate, tag, update statuses and log every touch.

Outreach reporting. Track and report lists built, contacts reached, connect rate, reply rate and meetings booked.

AI and automation. Use AI tools to speed up research, list building, drafting, scheduling and reporting, and help maintain the automated workflows the team runs on.

¢ Social media management. Schedule and publish content consistently across LinkedIn, Instagram, Facebook and YouTube, and keep the content calendar and asset library current.

¢ Content and creatives.



Build and publish posts, carousels and reels from approved briefs, and creatives in Canva within our brand guidelines.

¢ Community management. Reply to comments and messages, engage with our target audience's posts, and note what is getting traction.

¢ Events and webinars. Support promotion with reminder broadcasts on email and WhatsApp, attendee lists and follow-up.

¢ Content reporting. A weekly view of reach, engagement, follower growth and click-throughs, along with your own reading of why the numbers moved.

SKILLS AND QUALIFICATIONS

¢ Research instinct. You enjoy digging for the right contact and do not give up at the second dead end. This matters more than any tool.

¢ Prospecting tools. Exposure to LinkedIn Sales Navigator, Apollo.io, Lusha or similar platforms is an advantage. If you have not used them, you should be able to get productive on your own within the first week.

¢ Comfort with data. Spreadsheets, list cleaning and simple reporting are a daily part of this job.

¢ AI proficiency. This is a requirement, not a option. You already use AI tools to research, draft, curate, schedule and report, and you know where their output needs correcting. Tell us what you have automated for yourself.

¢ Written English. Clean and plain. You will be writing to senior professionals, so clarity matters more than flourish.

¢ Content creation.



Ability to develop well curated marketing content that relates with the target audience

¢ Digital marketing & Social media management. Hands on experience (basic) on end-to-end cycle of social media management and digital marketing for brand promotion and visibility

¢ A real understanding of how LinkedIn, Instagram and YouTube work for brands, not just as a user, along with working knowledge of Canva or the ability to get there quickly.

¢ Graduate or final-year student in any discipline. Marketing, mass communication, journalism or design backgrounds help, but we have seen good marketers come from everywhere.

¢ Freshers are welcome. Prior internships, personal projects, a page you have run or a portfolio of your own writing all count.

ATTITUDE WE LOOK FOR

¢ Learning ability. You pick things up fast and go and find the answer before asking for it.

¢ Agility. Priorities here shift with client and campaign cycles. You adjust without losing the thread.

¢ Proactivity. You spot what needs doing and start it, rather than waiting for the brief.

¢ Openness to feedback. Work here gets reviewed closely. You take the correction and improve the next draft.

¢ Emotional resilience. Campaigns fall flat, leads go cold, plans get scrapped. You stay steady and go again.

WHY THIS ASSIGNMENT IS WORTH YOUR TIME

¢ You will learn prospecting and outreach on the tools senior marketers and sales teams actually use.

¢ You will handle live brand handles from week one, not sandboxed practice work.

¢ You will see how a consulting firm actually goes to market, which is a rare thing to learn early in a marketing career.

¢ You will work directly with the senior team, and your work will be reviewed by them.

¢ There is a defined path to a full time role, and it is decided on performance rather than tenure.

📌 Content Marketing & Lead Generation Executive (Bengaluru)
🏢 Planet Ganges Consulting (PGC)
📍 Bengaluru