Content Creator & Content Marketing Specialist (Copywriter)

Company: Wellness Vibe

Location: Borivali, Mumbai (On-site/Hybrid)

Salary: ₹25,000 – ₹30,000 per month

Experience: 2–5 Years

Employment Type: Full-Time

About Wellness Vibe

Wellness Vibe is a leading wellness and personal transformation organization dedicated to creating impactful learning experiences through online courses, webinars, workshops, books, digital content, and wellness products. We are looking for a creative content qualified who can transform ideas into engaging educational and marketing content.

About the Role

We are looking for a highly creative and detail-oriented Content Creator & Content Marketing Specialist (Copywriter) who has excellent writing, storytelling, and research skills.

The ideal candidate should be capable of creating educational, marketing, and brand content across multiple digital platforms while working closely with founders and subject matter experts.

Key Responsibilities

Educational & Course Content

· Create structured online course content.

· Design curriculum, lesson plans, modules, assessments, worksheets, and assignments.

· Develop workbooks, journals, templates, checklists, and implementation guides.

· Improve existing course content based on learner feedback.

YouTube & Video Content

· Research trending wellness and personal growth topics.

· Write YouTube scripts.

· Develop video titles, hooks, descriptions, CTAs, and thumbnail concepts.

· Coordinate with video editors for publishing.

Social Media & Founder Branding

Create engaging content for

· LinkedIn

· Instagram

· Facebook

· WhatsApp





· Community Platforms

Develop

· Founder thought leadership content

· Educational posts

· Success stories

· Reels scripts

· Inspirational content

· Community engagement campaigns.

Marketing Content

Create high-converting content including:

· Landing Pages

· Sales Pages

· Blogs

· Email Campaigns

· WhatsApp Campaigns

· Newsletters

· Case Studies

· Customer Stories

· Product Descriptions

· Sales Brochures

· Lead Magnets (eBooks, Guides, Templates & Checklists)

Product & Program Content

Develop content for

· Online Courses

· Online Programs

· Physical Programs

· Wellness Products

· MP3 Frequency Tracks

Research & Content Strategy

· Research audience behaviour and market trends.

· Study competitors.

· Build monthly content calendars.

· Analyse content performance and recommend improvements.

Book Writing & Publishing

· Collaborate with founders to write books and eBooks.

· Convert webinars, podcasts, workshops, and training sessions into publishable content.

· Write, edit, proofread, and refine manuscripts.

· Repurpose book content into blogs, newsletters, social media, YouTube scripts, podcasts, and learning resources.

· Coordinate with editors, designers, and publishing teams.

Required Qualifications





· 2–5 years of experience in Content Marketing, Copywriting, Educational Content, or related field.

· Excellent writing, editing, and proofreading skills.

· Solid storytelling and research abilities.

· Knowledge of digital marketing.

· Ability to simplify complex concepts into learner-friendly content.

· Ability to manage multiple projects simultaneously.

· Experience working with multiple stakeholders.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

· EdTech

· Wellness

· Coaching

· Consulting

· Professional Training

· Personal Development

· Health & Wellness

· Online Learning Platforms

Key Skills

· Copywriting

· Content Writing

· Educational Content Development

· Curriculum Design

· Instructional Design

· Storytelling

· SEO Content Writing

· YouTube Script Writing

· Webinar Content Creation

· Founder Branding

· Email Marketing

· Landing Page Writing

· AI Content Creation

· Research & Analysis

· Content Strategy

· Project Management

Ideal Candidate

You are passionate about wellness, education, and personal transformation. You enjoy converting complex concepts into engaging content and are comfortable working closely with founders, trainers, and subject matter experts. You are creative, proactive, highly organized, and committed to delivering high-quality work.

Job Type

Full-Time

Salary

₹25,000 – ₹30,000 per month

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Content Creator & Content Marketing Specialist (Copywriter) (Borivali)
🏢 Wellness Vibe
📍 Borivali