Brief : Conceptualise and finalise the key communications strategy and storytelling for Jindal Stainless and its leaders through the digital medium – in line with desired business outcomes

1. Social Media Strategy & Management
2. Own and manage all Jindal Stainless social handles (LinkedIn, Instagram, Facebook, X, YouTube) to ensure correct and approved information and messaging goes out
3. Guide the social media agency to derive best outcomes – in terms of Social Media KPIs, company differentiation (JSL among other Jindals), and category distinction (stainless steel vis-à-vis other materials)
4. Ideate and manage a detailed monthly content calendar to maintain robust pages
5. Ensure the timely publication of ad-hoc content and major announcements.
6. Publish reels/videos per month across platforms, stay abreast with latest social media trends to capitalize on them
7. Curate content for topical events and merge business, trends and topicals to manufacture varied and relevant content
8. Ensure content bucketing and bifurcation according to platform relevance
9. Lead and manage paid campaigns across platforms, ensuring optimised budgets and maintaining established metrics (CPM, CTR, CPV).
10. Track follower growth and engagement targets and monitor ad performance and cost efficiency to meet the targets
11. Own and modify the social media policies of the organisation from time to time, and disseminate it across employees and affiliates every 6 months
12. Constantly research, benchmark and map industry trends and best practices in social media for similar industries, B2B, legacy companies, and more
13. Keep track of pages maintained by other JSL teams to cross-share relevant information – maintain record of all KPIs on a monthly basis
14. Develop points of contacts across the organisation to cultivate information receipt channels
15. Keep track of the daily ORM for the company pages and reply with suitable responses to individual queries and comments
16.



Review the pre-decided responses from time to time to make them more suitable

1. Website Management and Content
2. Maintain and grow corporate websites to reflect up-to-date UX, design, and SEO standards
3. Conceive, draw, and implement websites for all affiliate companies/ related companies on an as and when required basis
4. Regularly update key sections with reports, news, case studies, blogs, and announcements
5. Refresh homepage banners and messaging in line with active campaigns.
6. Add microsites or internal pages to improve discoverability and to meet internal departments’ requirements
7. Drive performance metrics, such as page views, new sessions, users, and bounce rate – focus on growing and recording all KPIs on a monthly basis by supervising website service provider on a day-to-day basis
8. Liaise with IT to keep track on server performance, website safety, renewals, specifications and coordination with server providers
9. Ensure timeliness of content update on the website and timeliness of project completion

1. Leadership Content & Executive Visibility
2. Manage digital thought leadership for the leadership on LinkedIn and other relevant platforms
3. Ensure maximum utilization of leadership personal branding to create brand evangelists
4. Strategize and improve leadership reputation through performance metrics with clearly defined goals and strategic direction
5. Coordinate with external media and internal stakeholders for coverage, content, and approvals
6. Ensure relevant brand and company content is timely posted on leadership pages

1. Knowledge Building & Thought Leadership
2. Establish a presence on platforms like Spotify, Reddit,



and Quora to enhance brand perception.
3. Build engaging knowledge banks that reflect Jindal Stainless' ethos, processes, and values.
4. Ideate and produce TVCs for brand awareness and special occasions/topicals

Desired Education:

MBA/PGDM in Communications or Marketing or Graduate/Post Graduate in Mass Communication, Journalism or PR (full-time) from Tier 1 colleges:

1. Indian Institute of Mass Communication (Delhi campus preferred)
2. MICA, Ahmedabad
3. Asian College of Journalism, Chennai
4. Xaviers Institute of Communications, Mumbai
5. Symbiosis college of communications, Pune

Desired Experience: 10 years

PART C: Competencies/Skills Required

1. Excellent writing skills – English and Hindi.
2. Experience in leadership profiling.
3. Strong editing and presentation skills, with attention to detail.
4. Proven track record of handling multi-platform content calendars and digital campaigns.
5. Proficient in analytics tools (Meta Business Manager, Google Analytics, LinkedIn Insights, etc.).
6. Strong writing, storytelling, and creative ideation skills.
7. Agency management experience a must.
8. Familiarity with SEO and website CMS platforms (e.g., WordPress) is desirable.
9. Team player with strong project management and multi-tasking abilities.
10. Expert strategy development and proactive presence.
11. Sound critical thinking skills.
12. Excellent people management skills.

Nature of Employment

Permanent

Temporary: Yes Duration: From August 2026 To August 2027

PART E: Key Performance Indicators

1. Platform-specific follower and engagement growth
2. Monthly video/reel output across platforms
3. Paid media ROI and performance metrics (CTR, CPM, CPV)
4. Website traffic, bounce rate, and session duration improvements
5. Executive LinkedIn visibility and engagement
6. Execution of campaigns, TVCs, and corporate AVs on time and on brand
7. Growth on new platforms like Spotify, Quora, Reddi

📌 Consultant Corporate Communications (Gurugram)
🏢 Jindal Stainless
📍 Gurugram