Brief : Conceptualise and finalise the key communications strategy and storytelling for Jindal Stainless and its leaders through the digital medium – in line with desired business outcomes

Social Media Strategy & Management

Own and manage all Jindal Stainless social handles (LinkedIn, Instagram, Facebook, X, YouTube) to ensure correct and approved information and messaging goes out

Guide the social media agency to derive best outcomes – in terms of Social Media KPIs, company differentiation (JSL among other Jindals), and category distinction (stainless steel vis-à-vis other materials)

Ideate and manage a detailed monthly content calendar to maintain robust pages

Ensure the timely publication of ad-hoc content and major announcements.

Publish reels/videos per month across platforms, stay abreast with latest social media trends to capitalize on them

Curate content for topical events and merge business, trends and topicals to manufacture varied and relevant content

Ensure content bucketing and bifurcation according to platform relevance

Lead and manage paid campaigns across platforms, ensuring optimised budgets and maintaining established metrics (CPM, CTR, CPV).

Track follower growth and engagement targets and monitor ad performance and cost efficiency to meet the targets

Own and modify the social media policies of the organisation from time to time, and disseminate it across employees and affiliates every 6 months

Constantly research, benchmark and map industry trends and best practices in social media for similar industries, B2B, legacy companies, and more

Keep track of pages maintained by other JSL teams to cross-share relevant information – maintain record of all KPIs on a monthly basis

Develop points of contacts across the organisation to cultivate information receipt channels

Keep track of the daily ORM for the company pages and reply with suitable responses to individual queries and comments





Review the pre-decided responses from time to time to make them more suitable

Website Management and Content

Maintain and grow corporate websites to reflect modern UX, design, and SEO standards

Conceive, draw, and implement websites for all affiliate companies/ related companies on an as and when required basis

Regularly update key sections with reports, news, case studies, blogs, and announcements

Refresh homepage banners and messaging in line with active campaigns.

Add microsites or internal pages to improve discoverability and to meet internal departments’ requirements

Drive performance metrics, such as page views, new sessions, users, and bounce rate – focus on growing and recording all KPIs on a monthly basis by supervising website service provider on a day-to-day basis

Liaise with IT to keep track on server performance, website safety, renewals, specifications and coordination with server providers

Ensure timeliness of content update on the website and timeliness of project completion

Leadership Content & Executive Visibility

Manage digital thought leadership for the leadership on LinkedIn and other relevant platforms

Ensure maximum utilization of leadership personal branding to create brand evangelists

Strategize and improve leadership reputation through performance metrics with clearly defined goals and strategic direction

Coordinate with external media and internal stakeholders for coverage, content, and approvals

Ensure relevant brand and company content is timely posted on leadership pages

Knowledge Building & Thought Leadership

Establish a presence on platforms like Spotify,



Reddit, and Quora to enhance brand perception.

Build engaging knowledge banks that reflect Jindal Stainless' ethos, processes, and values.

Ideate and produce TVCs for brand awareness and special occasions/topicals

Desired Education

MBA/PGDM in Communications or Marketing or Graduate/Post Graduate in Mass Communication, Journalism or PR (full-time) from Tier 1 colleges:

Indian Institute of Mass Communication (Delhi campus preferred)

MICA, Ahmedabad

Asian College of Journalism, Chennai

Xaviers Institute of Communications, Mumbai

Symbiosis college of communications, Pune

Desired Experience: 10 years

PART C: Competencies/Skills Required

Excellent writing skills – English and Hindi.

Experience in leadership profiling.

Strong editing and presentation skills, with attention to detail.

Proven track record of handling multi-platform content calendars and digital campaigns.

Proficient in analytics tools (Meta Business Manager, Google Analytics, LinkedIn Insights, etc.).

Strong writing, storytelling, and creative ideation skills.

Agency management experience a must.

Familiarity with SEO and website CMS platforms (e.g., WordPress) is desirable.

Team player with strong project management and multi-tasking abilities.

Expert strategy development and proactive presence.

Sound critical thinking skills.

Excellent people management skills.

Nature of Employment Permanent: Temporary: Yes Duration: From August 2026 To August 2027

PART E: Key Performance Indicators

Platform-specific follower and engagement growth

Monthly video/reel output across platforms

Paid media ROI and performance metrics (CTR, CPM, CPV)

Website traffic, bounce rate, and session duration improvements

Executive LinkedIn visibility and engagement

Execution of campaigns, TVCs, and corporate AVs on time and on brand

Growth on current platforms like Spotify, Quora, Reddi

📌 Consultant Corporate Communications (Gurugram)
🏢 Jindal Stainless
📍 Gurugram