The Chief Marketing Officer CMO will be responsible for driving the end-to-end marketing strategy for Litemed across all channels This role requires a visionary leader with deep expertise in D2C and B2C marketing performance-driven growth strategies and proven experience in scaling consumer brands The ideal candidate will combine strong analytical capabilities with creative brand-building skills Key Responsibilities Brand Strategy Leadership Develop and execute the overall brand and marketing strategy aligned with Litemed s business goals Build grow and strengthen Litemed s brand positioning across all consumer touchpoints Lead brand storytelling visual identity and communication strategy Growth Performance Marketing Own the full marketing funnel awareness acquisition retention and loyalty Oversee digital marketing strategies including paid ads SEO SEM social media affiliate marketing and influencer partnerships Optimize CAC ROAS LTV and other key performance metrics D2C B2C Expansion Drive growth across D2C platforms website marketplaces and B2C channels retail clinics partner networks Identify new market opportunities and lead go-to-market plans for product launches Scale revenue through data-driven experiments segmentation and consumer insights Product Consumer Insights Collaborate with Product Sales and Operations teams to align marketing strategies with product pipeline and market needs Leverage data analytics to understand consumer behaviour market trends and competitive landscape Lead customer-centric initiatives to improve brand experience and retention Team Leadership Collaboration Build and lead a high-performing marketing team across brand digital creative and content functions Work closely with senior leadership to align marketing ROI with business objectives Manage marketing budgets forecasting and resource allocation Requirements Qualifications Requirements 10-15 years of proven experience in Marketing with strong expertise in D2C and B2C brands Demonstrated success in scaling a consumer brand preferably in health wellness beauty personal care or FMCG Strong understanding of digital performance marketing consumer acquisition and growth strategies Experience in brand building storytelling and managing end-to-end marketing functions Excellent leadership communication and cross-functional collaboration skills Data-driven mindset with solid analytical and problem-solving abilities Ability to thrive in a fast-paced growth-oriented environment