Job Title: Chief Marketing Officer (CMO) – Equity-Based Company: Kefilo Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha) Commitment: Part-Time (20–25 Hours/Week) | Founding Team | Equity-Based About Kefilo Kefilo is building a next-generation NutritionTech company focused on science-backed nutrition, preventive healthcare, AI, food innovation, and intelligent manufacturing. We are not building just another healthy meal delivery company. Our vision is to build India's most trusted nutrition transformation ecosystem by combining personalized nutrition, technology, standardized food production, and intelligent manufacturing.

Through our 90-Day Transformation Program, we aim to create long-term lifestyle transformation rather than simply delivering meals. As the Chief Marketing Officer (CMO), you will lead the complete marketing function—from brand strategy and customer acquisition to growth, partnerships, and founder branding.

Key Responsibilities Marketing Strategy & Leadership Define and execute Kefilo's long-term marketing vision, GTM strategy, and growth roadmap.

Build and lead the marketing team across branding, performance marketing, content, PR, partnerships, and community building.

Develop marketing KPIs, budgets, growth targets, and execution plans aligned with business objectives.

Brand

Building & Founder Branding Position Kefilo as a premium NutritionTech transformation brand, not just a food delivery company.

Build the founder's personal brand through LinkedIn, podcasts, media, speaking opportunities, and thought leadership.

Establish consistent brand messaging across all online and offline touchpoints.

Growth

Marketing & Customer Acquisition Design and optimize end-to-end customer acquisition funnels for B2C and B2B segments.

Lead performance marketing across Meta, Google, LinkedIn, YouTube, and emerging digital platforms.

Drive customer acquisition, retention, referrals, and lifetime value through data-driven marketing. Community, Partnerships & PR Build strategic partnerships with corporates, hospitals, gyms, colleges, wellness communities, creators,



and influencers.

Lead PR initiatives, media outreach, brand collaborations, and strategic campaigns.

Build engaged communities around nutrition, fitness, preventive healthcare, and lifestyle transformation. Analytics & Marketing Innovation Monitor marketing performance through dashboards, attribution models, and business metrics.

Implement CRM systems, marketing automation, AI-powered marketing tools, and customer engagement workflows.

Continuously experiment with new growth channels, AI tools, and scalable marketing systems.

Who Should

Apply? Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.

5–10+ years of experience in marketing leadership, growth marketing, branding, or startup marketing.

Experience building or scaling brands, preferably in startups or high-growth businesses.

Strong leadership, strategic thinking, and execution capabilities.

Passion for NutritionTech, HealthTech, D2C, or consumer brands.

Preferred Skills Brand Strategy & Positioning

Performance Marketing

Growth Marketing

Marketing Funnels

Founder Branding

Community Building

PR & Partnerships

CRM & Marketing Automation

Marketing Analytics

AI-powered Marketing Tools

Team Leadership Immediate Priorities (First 90 Days) Build Kefilo's complete marketing roadmap and GTM strategy.

Position Kefilo as a premium NutritionTech transformation brand.

Strengthen founder branding through high-impact content and strategic distribution.

Launch scalable customer acquisition funnels for both B2C and B2B markets.

Build strategic partnerships with gyms, corporates, healthcare professionals, colleges, and creators.





Recruit and structure the core marketing team. What You'll Gain Become a founding executive of an ambitious NutritionTech startup.

Significant equity ownership with long-term wealth creation potential.

Work directly with the founder to define the company's marketing vision.

Build and lead the complete marketing function from the ground up.

Help establish one of India's most trusted NutritionTech brands. Equity-Based Chance This is an equity-only founding team role. There is no fixed salary during the initial bootstrapping phase.

Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process

Includes 3–4 strategic discussions with the founder.

A 1-month NDA-based collaboration phase to evaluate strategic thinking, leadership, execution capability, and long-term alignment.

Long-term founding team agreement.

Equity allocation based on contribution, expertise, and commitment.

A 5-year vesting structure for all core founding members.

Ideal Candidate Profile We Are Looking For Someone Who Has built or scaled brands from an early stage.

Can combine branding, storytelling, performance marketing, partnerships, and analytics into one cohesive growth strategy.

Has experience leading cross-functional marketing teams and driving measurable business outcomes.

Thinks like an entrepreneur and is comfortable building systems from scratch.

Is passionate about creating meaningful consumer brands that deliver real impact.

Bonus if you have experience in NutritionTech, FoodTech, HealthTech, D2C, FMCG, SaaS, or founder-led brands. We're Looking For We are not looking for someone who simply manages campaigns or marketing channels. We are looking for a founding Chief Marketing Officer who can build Kefilo into a nationally recognized NutritionTech brand, lead customer acquisition at scale, establish a powerful founder-led brand, build high-performing marketing systems, and drive sustainable long-term growth.

Skills: performance marketing,transformation,branding,customer acquisition

📌 Chief marketing officer (Part-time, Equity only) (India)
🏢 Kefilo
📍 India