β Architect the 12-month growth plan to hit the targets as a 1st Goal. β Own the funnel β awareness β trial β repeat β advocacy. β Hire, coach and level-up a lean in-house growth pod. β Win in channels β up-to-date-trade sel-through & Q-Comm search share. β Run weekly promos on content, pricing, bundles, and promos. β Craft reels, influencer stories & snackable content consumers love. β Champion the consumer and plan the product and geographical roadmap.
10+ years in FMCG/food/high-growth premium consumer marketing. β Track record of taking brands or product lines from launch to scale. β Fluent in digital growth, influencer ecosystems & trade marketing. β Builder-owner mindset; thrive on limited resources and direct accountability. β Data-obsessed yet storyteling-driven; comfortable in analytics dashboards and store aisles. The Upside β Competitive salary (startup-indexed). β Significant ESOP track. β Blank-canvas authority and ownership. β Purpose & pride: change how India eats everyday staples. β Direct founder access and strategic voice.