Job Summary:

The ideal candidate will have prior experience in channel sales, distribution sales, dealer network expansion, and client relationship management. You will be responsible for driving revenue growth through effective dealer management and channel partnerships.

Key Responsibilities:

Dealer Onboarding & Network Expansion

- Identify, evaluate, and onboard new dealers, distributors, and channel partners in the assigned territory.
- Conduct market mapping to identify potential counters and growth opportunities.
- Complete documentation, commercial agreements, and system onboarding for new channel partners.
- Provide product training and orientation to newly onboarded dealers and their sales staff.

2. Counter Conversion && Market Penetration

- Convert potential retail counters into active selling points for Adiance Technologies products.
- Ensure product availability, competitive placement, and brand advocacy at counters.
- Build solid relationships with retailers to increase mindshare and wallet share.

3. Scheme Execution & Trade Promotions

- Implement and monitor company schemes, promotions, and incentive programs at dealer and counter level.
- Ensure proper communication and understanding of schemes among channel partners.

4. Weekly Joint Visits & Relationship Management

- Conduct weekly joint visits with dealers, distributor sales teams, and key accounts.




- Support channel partners in closing key opportunities and resolving customer issues.
- Strengthen relationships with top-performing dealers and strategic accounts.

5. Channel Order Targets & Business Achievement

- Achieve assigned monthly, quarterly, and annual sales and order booking targets through channel partners.
- Drive primary and secondary sales, ensuring consistent order inflow.
- Monitor order pipeline, forecast demand, and coordinate with supply chain for timely fulfillment.

6. Stock Rotation & Inventory Management

- Ensure healthy stock rotation at distributor and dealer level to avoid aging and obsolescence.
- Monitor secondary sales, stock levels, and sell-through performance.
- Plan liquidation drives for slow-moving or excess inventory.

7. Visibility Drives & In-Store Branding

- Execute in-shop branding, product displays, POSM deployment, and visibility campaigns.
- Ensure compliance with brand guidelines across all counters.
- Plan and execute special visibility drives during product launches and festive season

Key Skills & Competencies :

- Strong channel sales and dealer management experience.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to execute schemes and promotional campaigns effectively.
- Strong analytical skills for tracking targets, stock, and performance metrics.
- Willingness to travel extensively and work in field sales environment.

📌 Channel Sales Manager (Ahmedabad)
🏢 Ethos HR
📍 Ahmedabad