Business: UltraTech Cement – Building Products Division (BPD)
Function: Sales & Marketing
Qualification – MBA or Any Graduation
4. Key Result Areas (KRAs)
A. Consumer & Market Insights
- Track market trends and competitor activities
- Gather customer feedback and share insights with Zonal Head
B. Implementation of Marketing Activities
- Ensure communication of promotional schemes across channels
- Manage visibility of POP materials at retail outlets
- Execute branding, advertising, and marketing campaigns
- Evaluate campaign effectiveness and provide feedback
- Coordinate with technical teams for product demonstrations
C. Sales Planning
- Prepare monthly product-wise and channel-wise sales forecasts
- Recommend demand generation initiatives
- Support annual business planning
- Assist in retailer induction program design
D. Sales Execution 1. Cement Channel
- Coordinate with TSEs for demand generation
- Improve product awareness within cement sales teams
- Monitor stock ageing and ensure liquidation
- Drive engagement programs for channel partners
2. Non-Trade Channel
- Manage leads end-to-end and ensure conversion
- Build relationships with influencers and decision-makers
- Participate in events, seminars, and project discussions
- Handle tendering process (identification, proposal, submission)
- Coordinate technical demos, sampling, and site activities
3. Paint & Hardware Channel
- Ensure retailer onboarding through distributors
- Conduct retailer training and awareness programs
- Monitor and improve retailer performance
- Execute regular market visits
- Manage inventory ageing at retail level
E. Customer Experience & Relationship Management
- Resolve customer complaints efficiently
- Conduct site visits when required
- Build strong relationships with key customers and retailers
- Ensure high customer satisfaction and retention
5. Key Skills Required
- Solid channel management skills
- Market intelligence and sales planning ability
- Stakeholder management
- Negotiation and influencing skills
- Technical understanding of building products (preferred)
Preferred candidate profile Construction Chemical product Like Tiles & Adesive Product need to handle