– Channel Sales Executive (Alcoholic Beverages)

Position: Channel Sales Executive

Department: Sales & Marketing

Industry: Alcoholic Beverages (Wine, Spirits, RTD & Premium Liquor)

Reporting To: Area Sales Manager / Sales Head

Location: Allahabad (Prayagraj), Gorakhpur, Lucknow, Banaras (Varanasi), Faizabad (Ayodhya)

Job Summary The Channel Sales Executive is responsible for achieving sales targets, managing distributors and retail channels, expanding market presence, ensuring product availability, and strengthening brand visibility within the assigned territory.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Manage distributors, wholesalers, retailers, and HORECA accounts.
- Appoint new distributors and expand the retail network.
- Ensure product availability, merchandising, and brand visibility across outlets.
- Execute trade promotions, activations, and marketing initiatives.
- Conduct regular market visits and monitor competitor activities.
- Maintain healthy distributor inventory and ensure timely collections.
- Coordinate with logistics and operations for smooth product supply.
- Submit Daily Sales Reports (DSR), Weekly Sales Reports (WSR), and Monthly Sales Reports (MSR).




- Ensure compliance with company policies and state excise regulations.

Qualifications
- 12th Pass or Graduate in any discipline.
- 3–5 years of experience in Channel Sales within the Alcoholic Beverages industry (Wine, Spirits, IMFL, Beer, RTD, or Premium Liquor).
- Experience in distributor, retailer, and HORECA channel management.
- Solid knowledge of liquor trade and state excise regulations.
- Good communication, negotiation, and relationship management skills.
- Proficiency in MS Office.
- Willingness to travel extensively within the assigned territory.
- Valid driving license preferred.

Key Skills
- Channel Sales & Distribution Management
- Distributor Relationship Management
- Sales & Business Development
- Negotiation & Communication
- Market Expansion & Retail Development
- Trade Promotions & Merchandising
- Collection & Outstanding Management
- Market Intelligence & Reporting

Key Performance Indicators (KPIs)
- Achievement of sales targets.
- Distribution and outlet expansion.
- Product availability and brand visibility.
- Collection efficiency.
- Distributor satisfaction and retention.
- Timely submission of sales reports and compliance.

📌 Channel Sales Executive (Ghaziabad)
🏢 HAMSTER SPIRITS
📍 Ghaziabad