Role & responsibilities

1. Business Strategy & Growth

- Develop and execute comprehensive sales and marketing strategies for the Company Brand Business
- Identify growth opportunities and competitive threats across product categories and geographies
- Own the CBB P&L; topline delivery, market-share objectives, and bottom-line accountability
- Lead annual business planning, budgeting, and sales-force/organization design for the brand business
- Track industry, regulatory, and competitor developments to keep strategy current

2. Pan-India Sales Leadership

- Provide leadership and direction to the Pan-India sales and marketing team
- Set and cascade sales targets across regions/zones; hold the organization accountable for delivery
- Build and maintain relationships with key distributors, dealers, and channel partners nationally
- Drive channel reach, dealer/retailer engagement, and farmer-facing activation programs
- Recruit, develop, and retain a high-performing national sales and marketing organization

3. Brand & Marketing Execution

- Own brand positioning and go-to-market strategy for the Company branded portfolio, including Biologicals and crop nutrition products
- Plan and optimize marketing/promotional spend for campaign effectiveness and ROI
- Lead new product introduction (NPI) launches pre-launch demonstrations, channel readiness, and market activation
- Build brand advocacy with growers, dealers, and channel partners
- Ensure marketing communications and campaigns are aligned to category and brand goals

4. Cross-Functional Collaboration

- Collaborate with product development to align the branded portfolio with market and grower needs




- Work with supply chain to ensure product availability aligns with sales and campaign plans
- Partner with finance on budgeting, pricing, and margin management for the brand business
- Coordinate with regulatory/quality functions to keep product claims and launches compliant

5. Performance Monitoring & Governance

- Monitor and analyze sales performance metrics to track progress and optimize strategy
- Owns the Trade receivable and controls the Working capital
- Own forecast accuracy and sales planning discipline across the Pan-India team
- Publish regular business performance reviews for leadership
- Drive corrective action on underperforming regions, channels, or product lines

6. Regulatory & Industry Compliance

- Maintain solid working knowledge of regulatory requirements in the agrochemical sector
- Ensure sales, marketing, and promotional practices remain compliant with applicable regulations
- Partner with regulatory affairs on product registration and claims support relevant to commercial launches

Preferred candidate profile

Education:

- Bachelor's/Master's degree in Chemistry or Agriculture
- MBA Marketing, Finance, or a similar specialization

Experience:

- 22+ years of sales and marketing experience in the agrochemical industry
- Proven track record managing sales and marketing teams in a national capacity
- Demonstrated track record of achieving sales targets and driving business growth




- Experience marketing Biologicals and crop nutrition products
- Prior P&L; or business-unit leadership experience strongly preferred

Technical Skills:

- Strong understanding of the agchem industry, market dynamics, and trends
- Positive understanding of regulatory requirements in the agrochemical sector
- Working knowledge of sales performance analytics and forecasting tools
- Familiarity with channel/distributor management systems

Competencies:

- Excellent communication, interpersonal, and leadership skills
- Ability to identify opportunities and competitive threats and act decisively
- Strong cross-functional influencing skills across product development, supply chain, and finance
- High ownership mindset treats P&L; and market share as personal accountability
- Comfortable with extensive travel across a Pan-India territory

Preferred Background

- Prior experience in an agrochemical or crop-input company with a strong branded/consumer-facing business
- Candidates with a career path spanning both large Indian agrochem majors and multinational players are typically well-suited to this seniority level
- Experience building or scaling a branded consumer-facing portfolio (as opposed to purely institutional/B2B agrochem sales) is a strong plus

Why This Role This is a P&L-owning; leadership mandate for one of Company's most visible growth engines the branded, farmer-facing side of the business. The Business Head - CBB will have direct exposure to senior leadership, end-to-end ownership of strategy through execution, and the opportunity to shape how the Company brand competes and grows across India.

📌 Business Head (Bengaluru)
🏢 Consult in India
📍 Bengaluru